Beauty Advent Calendars Are Already Launching—22 You Need to See Before They Sell Out
It's time to run through some of the best beauty advent calendars of 2026.
- Best Beauty Advent Calendars 2026
- Sold-Out Beauty Advent Calendars 2026
- Which Brands Have Beauty Advent Calendars for 2026?
- When Do Beauty Advent Calendars Go On Sale in 2026?
- What's Inside a Beauty Advent Calendar?
- Are Beauty Advent Calendars Worth It?
- How We Chose the Best Beauty Advent Calendars
- Why Trust Us
It may only be autumn, but the season of beauty advent calendars is upon us. 2026's advent calendar offering is already something special indeed, with some of the best skincare brands, makeup brands and perfumes on offer. It might seem early, but we're in peak beauty-advent-calendar season, and with many selling out well before the end of September (some in a matter of hours), now is the time to consider purchasing.
For many brands and retailers, including Liberty, Harrods, Space NK and Cult Beauty, the beauty advent calendar has become one of their most in-demand launches of the year. In fact, beauty advent calendars and perfume advent calendars have proven so popular over the past few years (take a look at our video below on last year's selection for what to expect for 2026) that you've got to be quick if you want to grab your first choice. So, we've decided to make it easier for you to find the best beauty advent calendars by listing them all in one place as and when they launch.
After getting our hands on the first flurry of 2026 launches, we've laid out every detail of the ones we think are worth knowing about, so keep scrolling to discover and shop (if you're quick enough) the best beauty advent calendars this year has to offer so far.
Best Beauty Advent Calendars 2026
- Best Overall: Boots 24 Days of Luxe Beauty Advent Calendar
- Best Iconic Advent Calendar: Liberty London Beauty Advent Calendar 2026
- Best for Fragrance and Candles: Sentier Fragrance Advent Calendar 2026
- Best Perfume Advent Calendar: Harvey Nichols 12 Days of Fragrance Advent Calendar 2026
- Best Range of Beauty Brands: Space NK Beauty Advent Calendar 2026
1. Boots 24 Days of Luxe Beauty Advent Calendar 2026
Release date: Available now
Price: £150
Worth: £709
Product count: 27 (19 full-size)
The Boots 24 Days of Luxe Beauty Advent Calendar is brimming with iconic beauty products everyone will enjoy. Its beauty hall features so many brilliant brands, and that's reflected in the Luxe Advent Calendar. You'll find 27 products inside (19 of which are full-sized) from the likes of Aveda, Clinique, Milk and Nars. It's a great mix of classic, beloved beauty products, as well as some newer products and brands to discover. If you want a little bit of everything, this advent calendar is brilliant value for money.
2. Space NK Beauty Advent Calendar 2026
Release date: Available now
Price: £275
Worth: £1200
Product count: 35 (26 full-size)
Of all the calendars on offer last year, Space NK's was possibly my favourite of the bunch. It included Summer Fridays, Westman Atelier and Phlur amongst others, and this year's offering looks even better, with an incredible 35 products inside, worth a whopping £1200. Brands include Augustinus Bader, Hourglass, Gisou, K18, La Mer, Summer Fridays and more.
3. Sentier Fragrance Advent Calendar 2026
Release date: Available now
Price: £109
Worth: £529
Product count: 12
Fancy both fragrance and candles in the countdown to Christmas? Then look no further than Sentier's Fragrance Advent Calendar. It sold out two years running, and I can totally see why. Inside this (beautifully illustrated) box are six best-selling 10ml fragrance vials to try, as well as six heavenly candles to get you into the festive spirit. Who What Wear UK readers can use the code ADVENT10 for 10% off.
4. Liberty London Beauty Advent Calendar 2026
Release date: Available now
Price: £285
Worth: £1300
Product count: 29 (21 full-size)
Liberty's Beauty Advent Calendar is arguably the most anticipated of the bunch (the iconic retailer was the first to launch a beauty advent calendar back in 2014), and this year's looks even better. It's filled to the brim with luxury beauty brands you'd find amongst Liberty's hallowed beauty halls, including exclusive products you won't find in other advent calendars. You can expect 29 surprises from Matiere Premiere, Augustinus Bader and Violette_FR, including 21 full-sized treats. If you're going to bag a beauty advent calendar this year, this one won't disappoint.
5. Harrods Beauty Advent Calendar 2026
Release date: Available now
Price: £270
Worth: Not disclosed
Product count: 32 (21 full-size)
This advent calendar brings the magic of Harrods' beauty hall into your home with 32 incredible products, 21 of which are full-sized. It's filled with luxury finds from Hourglass, Tatcha and Charlotte Tilbury, and there's even a voucher for £75 off a CurrentBody device (great if you're in the market for an LED mask). Pre-orders are open now, and this one historically sells out fast, so move quickly if you want to secure one.
6. Cult Beauty Advent Calendar 2026
Release date: Available now
Price: £245
Worth: £1100
Product count: Special edition: 38 products (17 full-sized products), Signature edition: 33 products (19 full-sized products)
Once again, Cult Beauty is treating us to not one, but two versions of its iconic advent calendar. You can choose between the Signature Edition or the Special Edition, the latter of which contains fragrance surprises amongst its doors. Each one includes 17 full-sized products and brands such as Westman Atelier, Medik8 and Sunday Riley, with each calendar worth over £1100. Cult Beauty has also included nine new product launches in this year's lineup, making this a great one for all beauty enthusiasts.
7. Harvey Nichols 12 Days of Fragrance Advent Calendar 2026
Release date: Waiting list open
Price: TBC
Worth: TBC
Product count: 16 (4 full-sized products)
We don't yet have full details on Harvey Nichols' 12 Days of Fragrance Advent Calendar; however, you can expect 16 perfume surprises behind its doors, four of which are full-sized. This is one of the most anticipated perfume advent calendars amongst the fragrance community, so check back for more updates—this one will sell out fast.
8. LookFantastic The Beauty Advent Calendar 2026
Release date: Pre-order open
Price: £120
Worth: £665
Product count: 27 (19 full-sized products)
LookFantastic is launching not one, not two, but three advent calendars this year, spanning beauty, fragrance and grooming. I've got my eye on The Beauty Advent Calendar, which contains 27 beauty products, 19 of which are full-sized, making this one of the best-value beauty advent calendars around. Whilst the details of the contents are yet to be revealed, the retailer has called upon industry experts to curate the products behind each drawer. It launches at the start of September; however, LF Beauty Plus+ members can shop the calendar ahead of launch.
9. Sephora Favourites Advent Calendar 2026
Release date: Available now
Price: £235
Worth: £1000
Product count: 41 (27 full-sized products)
Sephora's iconic Favourites Advent Calendar features a very generous 41 products (27 full-sized), including some incredible Sephora-exclusive brands such as Merit Beauty and Haus Labs. You can also expect some iconic products from brands such as Hourglass, Summer Fridays and Medik8. It's great value for money and ideal for the beauty lover who enjoys trying new products alongside classic icons.
10. Harrods 12 Days of Hair & Body Advent Calendar 2026
Release date: Available now
Price: £99
Worth: Not disclosed
Product count: 18 (6 full-sized products)
Alongside its main beauty advent calendar and the (sold out) fragrance advent calendar, Harrods has also released a hair and body version, which contains all the best haircare and bodycare essentials. Expect to find sought-after brands such as Kérastase, Sol de Janeiro and Color Wow behind the 12 doors.
11. The White Company Advent Calendar 2026
Release date: Available now
Price: £195
Worth: £336
Product count: 25 (7 full-sized products)
The White Company's advent calendars are always presented in the most beautiful of boxes (I have one from a couple of years ago that I've kept as a keepsake and reuse every year), and this year's is another standout, both inside and out. Behind the elegant drawers of the townhouse-inspired calendar are 25 surprises, including seven full-sized products and even a couple of exclusive products. Expect beautiful candles, heaven-scented bodycare and The White Company's iconic perfumes.
12. Diptyque Advent Calendar 2026
Release date: Pre-order open
Price: £420
Worth: Not disclosed
Product count: 25
Diptyque's Advent Calendar is one of the most anticipated by beauty editors every year—I mean, just look at it. Filled with 25 Diptyque treasures, from its iconic candles to fragrances and bodycare and chic Diptyque decorations, this is one of the most luxe advent calendars this year. This is the perfect choice if you're a die-hard fan of the brand, but it's also a great way to try all of the best products and scents.
13. John Lewis Beauty Advent Calendar 2026
Release date: Available now
Price: £250
Worth: £1160
Product count: 41 (4 full-sized products)
I can't believe how many products are in here! And the brands inside are just as impressive. Expect to unbox the likes of La Mer, Charlotte Tilbury, Sisley and many more luxurious names. There are just four full-sized products, but one of them is a Foreo skin tool worth £129 on its own, making this calendar great value. Plus, John Lewis has hidden extra surprises amongst the calendars, giving you the chance to win more beauty goodies.
14. Jo Malone London Christmas Kist Advent Calendar 2026
Release date: Available now
Price: £375
Worth: £595
Product count: 25 (1 full-sized product)
Jo Malone London's dazzling advent calendars never disappoint. Each year, it's always one of the most beautiful of the bunch, and you'll want to keep and reuse the box for years to come. Inside, you'll find 25 favourites, from its luxury mini candles and fragrances to gorgeous bodycare. On day 25, you'll be treated to a full-size 30ml cologne.
15. Selfridges Beauty Advent Calendar 2026
Release date: Available now
Price: £250
Worth: £1278
Product count: 40 (33 full-sized products)
Wow—Selfridges' beauty advent calendar is so impressive this year, and most of the products are all full-size, making the value particularly good. Inside the emblematic yellow doors, you'll find coveted products from the luxury department store's famed beauty hall, including Augustinus Bader, Tatcha, Phlur and Marc Jacobs, to name but a few. Many of these products are also exclusive to Selfridges' calendar, so you won't find them anywhere else.
16. Fortnum & Mason Beauty Advent Calendar 2026
Release date: Available now
Price: £250
Worth: £1225
Product count: 25 (24 full-sized products)
Fortnum & Mason is the beauty hall to visit for an offering you won't find anywhere else, and its advent calendar feels like a personal shopper hand-picked all the best products from the heritage London department store. Almost all the products are full-size, with beauty-editor favourites from brands such as Wildsmith, Gallivant and Clive Christian. Plus, there's also a luxury pair of silk knitted socks to welcome you into winter.
17. M&S Beauty Advent Calendar 2026
Release date: Available 13 October (1 October for Sparks members)
Price: £75
Worth: £460
Product count: 25 (24 full-sized products)
Marks and Spencer's beauty advent calendar is amazing value, with over £460 of product for just £75. From beauty icons to viral products, there's something for everyone. But move fast if you want to get your hands on it, as it usually sells out quickly. Expect M&S perfumes alongside brands such as Aveda, Cowshed and Clinique, to name but a few.
18. Byredo Advent Calendar 2026
Release date: Available now
Price: £650
Worth: Not disclosed
Product count: 25 (5 full-sized products)
If I were shopping for myself and going all out on an advent calendar this year, this is the one I'd go for. Byredo's perfumes are amongst some of my favourites, and each year the brand creates the most beautiful keepsake boxes for its advent calendars. Inside, you also have candles, makeup, bodycare and chic homeware accessories to bring you into the festive season in the most stylish way. Full-size products include a 50ml bottle of fragrance, a body mist, hair fragrance and two hand creams.
19. Dr Barbara Sturm Advent Calendar 2026
Release date: Available now
Worth: £1123
Product count: 24 (1 full-sized product)
With products housed inside individual pouches and a plush red vanity case, this is one of the most special advent calendars I've spotted this year, and it's bound to impress your lucky recipient. Filled with Dr. Barbara Sturm's most-loved products (as well as some new and limited-edition launches), this will delight any luxury-skincare lover.
10. Cowshed 24 Day Advent Calendar
Release date: Available now
Price: £299
Worth: £547
Product count: 24 products, including full-size, travel sizes and limited-edition seasonal exclusives.
If you're looking for a little bit of relaxation this festive season, Cowshed's advent calendar will do exactly that. Packed with 24 products from the brand, including candles, shower gels, body oils and more, there's everything you need for a moment of self-care. Plus, the brand has hidden keys inside two advent calendars, and if you find one, it will unlock a free night's stay at Babington House. How's that for relaxing?
21. Dermalogica Advent Calendar 2026
Release date: Shop now
Price: £229
Worth: £546
Product count: 24, including 2 full-size products
Dermalogica's skincare offering is seriously impressive, which makes this advent calendar the perfect gift for any skincare fanatics. Featuring some of the brand's standout products, from Pro-Collagen Banking Serum to Daily Microfoliant, trust us when we say this is not to be missed.
22. The Bamford Wellness Advent Calendar 2026
Release date: Shop now
Price: £300
Worth: Over £670
Product count: 12 full-size products, 6 travel-sized products and 6 bespoke wellness tools
If you're yet to try any products from Bamford, take this as your sign. The ideal calendar for anyone who's really into wellness or self-care, this festive countdown is filled with relaxing pillow mists, bath salts, candles and more. In fact, we might have to treat ourselves to this one...
Sold-Out Beauty Advent Calendars 2026
Release date: Sold out
Price: £225
Worth: Not disclosed
Product count: 12 (7 full-size)
Harrods' highly anticipated The 12 Days of Fragrance Advent Calendar sold out in record time online for 2026. There is still a chance to get one when they launch in-store in September; however, the date is TBC. Curious to know what's inside? It contains 12 fragrance surprises amongst the drawers—seven of which are full-sized. From Parfums de Marly to Ex Nihilo and Amouage to Jo Malone London, it's brimming with perfumes from any fragrance lover's wish list.
Which Brands Have Beauty Advent Calendars for 2026?
The demand for beauty advent calendars has skyrocketed in recent years, which has tempted many a brand and retailer into creating a beauty advent calendar of their own. Some of the most popular include Liberty, Harrods, Harvey Nichols, LookFantastic and Cult Beauty, to name but a few.
When Do Beauty Advent Calendars Go On Sale in 2026?
Some beauty brands launch their advent calendars as early as August or September, but by mid-October, most brands have released their beauty advent calendars. Right now, you'll find some brands beginning to launch their advent calendars. Certain calendars historically sell out quickly—including Liberty, Harrods and Cult Beauty—so don't wait if you want to get your hands on the one you want.
What's Inside a Beauty Advent Calendar?
You often find a wide selection of beauty calendars that cover all your makeup, skincare and self-care needs. Liberty's beauty advent calendar offers luxe beauty brands across skin, fragrance and makeup, whilst Jo Malone London and Diptyque offer up a selection of fragrances and candles. Dedicated brands tend to feature their very best products, whilst beauty e-tailers like SpaceNK and Lookfantastic let you try a variety of brands during your countdown to Christmas.
Are Beauty Advent Calendars Worth It?
It's no secret that some beauty advent calendars can be quite the investment, so we totally understand why people often ask us if they are worth it. In our opinion, they really are. If you are a beauty-lover like us and you want to try out new brands and trending products, beauty advent calendars are the perfect way to do this. Plus, most calendars offer impressive savings, with many being worth much more than they retail for. Not only that, but many advent calendars offer both full-sized products alongside travel-size minis, so the value soon adds up.
How We Chose the Best Beauty Advent Calendars
So, you're probably wondering how we chose the best beauty advent calendars. We've taken everything into account, from product selection, how many full-size products you get, what brands are featured, and of course, value for money. Not only that, but we've also tried to include something for everyone, whether you are into quality skincare, affordable makeup or luxury fragrances.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
Grace Lindsay is the deputy beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's deputy beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
- Shannon Lawlor Beauty Director
- Eleanor Vousden Beauty Editor, Who What Wear UK