I Wanted a French-Woman Beauty Routine—This Little-Known Brand Was the Key

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(Image credit: @kaitlyn_mclintock)

Call it an interest or an obsession, but like so many other Americans, I'm fixated on French beauty. What can I say? I'm intrigued by French women and how they approach their beauty routines. Sure, they're known for using effective products with cult followings. (Do La Roche-Posay, Nuxe, or Bioderma ring a bell?) But they're also known for approaching beauty and aging with a certain effortlessness. It's this laissez-faire approach that I find particularly inspiring.

So when I started seeing a French beauty brand all over TikTok, my interest was piqued. I'd never tested it much less heard of it, yet so many people said they loved its lineup of products. As any good beauty editor would do, I immediately got to work, seeking out the products to test them for myself. After a few weeks, I was sure I'd found something special. See the 13 products I tried below, and shop my favorite ones.

Skincare

Makeup

Shop Other Classic French Beauty Products I Love

This article was published at an earlier date and has since been updated.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.