Fall Makeup Is Giving Main-Character Energy—Here's the Evidence

Sponsor Content Created With SheGlam

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(Image credit: SheGlam)

As soon as the temperature drops below 70°, fall becomes the main topic of discussion. After all, it really is the best time of year. (You just can't beat pumpkin-flavored drinks, sweater weather, and cozy nights in.) But one topic is often missing from the fall narrative: makeup. Maybe that's because fall makeup treads on the heels of summer's beloved dewy finishes, shimmery lips, and blushed cheeks. But hear me out: This year, fall makeup is giving main-character energy.

I'm pretty active on TikTok (beauty TikTok, specifically), and I'll be the first to admit that recommendations can be hit or miss. But my favorite creators have been raving about the brand SHEGLAM for months, and after watching one video of its liquid blush in action, I went straight to the brand's website. That's where I found the Liquid Family, a collection of liquid blushes, bronzers, and highlighters that give you that lit-from-within glow. These long-wearing formulas melt right into your skin and blend easily. I've seen them in action on a variety of skin tones, and they truly work on every single one.

Pair SHEGLAM's Liquid Family products with this year's fall makeup trends (dark vampire lips, black graphic eyeliner, and metallic accents), and you'll be radiating main-character energy. Keep scrolling to shop my picks along with more of SHEGLAM's most viral products—all for under $50.

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Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).