I Found Every TikTok Viral Beauty Item That’s Available on Amazon Right Now

In just one swipe of my For You Page you'll find three clear categories of video that TikTok has deemed to be up my street. One, style inspiration (mostly Scandi, if you're wondering). Two, fashion dupes, because, let's face it, as much as I'd love to invest in the real thing, my budget just doesn't stretch that far. Finally, and most prevalently, viral beauty products. That's what I'm focused on today. 

As someone who grew up learning how to do makeup on YouTube, the progression to TikTok was natural. Not only do we get to see new beauty treasures uncovered by fellow makeup fiends, but they show us exactly how to apply them, so we know if they're actually worth the splurge. Over the past few months, my saved folder has filled up with the most-coveted beauty purchases around, all waiting patiently to be added to my cart.

Finally, I'm ready to take the plunge, mostly because I found all these treasures on Amazon. From viral mascaras to much-loved foundations and sweat-proof setting spray to haircare worthy of a double tap, this list of deals covers an array of beauty categories, but I've kept it concise to only include the highest-rated options.

Plus, Amazon's October Prime Day sale is coming up soon (rumoured to be taking place on the 11th and 12th of the month), and it always pays to have your basket prepared...

Ready to save? Let's go. 

MAYBELLINE LASH SENSATIONAL SKY HIGH MASCARA

ELEMIS SUPERFOOD GLOW PRIMING MOISTURISER AND MIDNIGHT FACIAL

PAULA'S CHOICE SKIN PERFECTING EXFOLIANT

L'ORÉAL PARIS TRUE MATCH LIQUID FOUNDATION

URBAN DECAY ALL NIGHTER SETTING SPRAY

MAYBELLINE INSTANT ANTI AGE ERASER CONCEALER

ILLAMASQUA MATTE VEIL PRIMER

REVLON OIL ABSORBING VOLCANIC ROLLER

MAYBELLINE SUPER STAY POWDER FOUNDATION

COCO & EVE LIKE A VIRGIN HAIR MASQUE

KIKO JELLY STYLO LIPSTICK

MAKEUP BRUSH SET

CERAVE HYDRATING CLEANSER

DOTS FOR SPOTS

EYLURE LASH AND BROW DYE

GARNIER ULTIMATE BLENDS HAIR FOOD

COCO & EVE BUFFING SUGAR & WHIPPED BODY CREAM

GUA SHA & JADE ROLLER

ICE GLOBES

MUSLIN FACE CLOTHS

Next Up: From 1000s of Deals, This Is What Our Editors Would Actually Buy on Prime Day

Opening Image: @eggcanvas

Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.