
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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Believe Me—You'll Still Want These 36 Items in 2026 (and '27 and '28)
Timeless with a capital T.
By Eliza Huber
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Let Me Cure Your Zara Fatigue One Chic Massimo Dutti Find at a Time
From summer-sale deals to brand-new arrivals.
By Eliza Huber
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A Rich-Looking Closet Is the Goal—31 Amazon Picks That Surprisingly Fit the Bill
Bring on the compliments.
By Jennifer Camp Forbes
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There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your Attention
I'll bet they'll sell out before July's over.
By Jennifer Camp Forbes
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Just Dropped: 29 Fall New Arrivals That'll Be Wardrobe Staples by September
Mentally escape the heat with me.
By Allyson Payer
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The Only 10 Things You Need This July Are Under $100 Each
Affordable summer shopping made easy.
By Allyson Payer
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According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough Of
The tinned-fish trend is in full effect.
By Jennifer Camp Forbes
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I'm a Senior Fashion Editor—Meet the 36 Nordstrom Finds I'm Recommending to All My Fashion Friends
I've already heard from at least six satisfied customers.
By Eliza Huber