8 Sustainable Brands That Make the Most Delicious Comfy Clothing

Happy Earth Day, fellow fashion friends. With public and personal health top of mind for the past several weeks, it’s been interesting to see a side narrative of stories emerging about the effects of this epidemic on our planet. There’s a silver lining to the mandatory slowdown many of us are experiencing now, wherein we are called to reflect on what we really need and the larger impact of our behavior. As a fashion editor, I naturally think of my consumer habits when it comes to clothing, and I know many of our readers are increasingly considering sustainability for their next purchase. With more time at home, naturally in very comfy clothes, the concept of sustainable loungewear feels especially appealing. So I leave you with some of my personal favorite companies that do comfy clothing especially well, all with Mother Earth in mind.



(Image credit: @lacausaclothing)

How is Lacausa Earth-conscious? 

"We’ve always been committed to ethical, honest manufacturing. We aim to keep the core of our manufacturing here in the Los Angeles community. We ensure that we only produce our products in factories that provide fair, livable wages and healthy, humane working conditions for all team members. Each of our partners shares our mission of equality, transparency, and a more ethical future for fashion. In-house, our small team prioritizes a low-waste design process and is continuously working on new initiatives for the donation program, focusing on human and environmental rights. In the past year, we have made seasonal donations to the NRDC, Surfrider LA and Cool Earth." — Rebecca Grenell, founder and designer of Lacausa 



(Image credit: @shopdoen)

How is Dôen Earth-conscious?

"While we don't make a claim to be a 'sustainable brand' (we believe it's hard for any clothing brand to be fully sustainable), we have several initiatives in place that stem from a high regard for sustainability and a greater effort toward a more eco-conscious future.

"Regarding our manufacturers, we're intentional when selecting our partners and only work with factories that share our company values, including a commitment to ethical practices that positively impact employees, their surrounding communities, and the planet. We participate in production methods that eliminate waste, ordering only enough fabric to fulfill our orders. We primarily use natural fabrics and ensure that our collections are made of the most ethically sourced materials possible. We are transitioning certain styles to organic and recycled fabrics/yarns and are working with GOTS fabrics and WRAP-certified factories for certain styles. (Our new cotton Pomme sweater is organic yarn and Fair Trade Certified by Promperú, and our sweetpea printed tee/tank and shorts sets are made in a WRAP-certified facility.) One of our factories is solar-powered, and others are working toward this initiative as well. Our shoes are made from vegetable-tanned leather (no chrome tanning), and all of our denim styles are made locally in Los Angeles, which helps to reduce emissions related to transport." — Margaret Kleveland, CEO & co-founder of Dôen



(Image credit: @araksofficial)

How is Araks Earth-conscious? 

"One of the core values of Araks is being thoughtful about the resources we use. With every design and business decision we make, we strive to minimize the environmental impact. Two-thirds of the impact of clothing comes from the choices we make in design, so we choose fabrics and suppliers who aim to reduce water, air, and environmental emissions using solar power. We always choose organic or recycled materials where we can, always looking for better alternatives. We also continually evaluate our choices as new technologies and options become commercially available." — Araks Yeramyan, founder and creative director of Araks



(Image credit: @evewear)

How is Evewear Earth-conscious? 

"We are Earth-conscious in a few ways. First, we use all deadstock fabric and trims. It takes thousands of toxic chemicals to take raw materials and turn them into textiles/fabric. Deadstock fabric is fabric that already existed, whether it was extra, unneeded yardage or never sold, and remains sitting unused. Without intervention, this deadstock fabric would have ended up in landfills. (In 2017, the U.S. sent 11 million tons of textiles to landfills.) We also specifically only use cotton deadstock fabrication. Using natural fabrics such as cotton help to reduce the microplastics that go into the ocean when garments made out of synthetic materials are washed. All of our garments are at least 95% cotton, and as we continue to expand our line, we plan on using all-natural fabrics to ensure that we are not contributing to any pollution. Lastly, we are a local company. Our entire operation from development in our office to sourcing and production in Downtown Los Angeles is within a five-mile radius. We work locally to support our local artisan economy and cut down carbon emissions that would otherwise be used if we worked overseas." — Talia Schlussel, founder/designer of Evewear



(Image credit: @baserange)

How is Baserange Earth-conscious?

"We use only natural fibers such as organic cotton, bamboo wool, or linen. If we have to use synthetic, then we choose recycled PA or PE. All our dyes are Oeko-Tex-certified. Our underwear and T-shirt packaging is made in paper, so 95% of our products are biodegradable. We produce our garments in Europe, close to our warehouse, with family-run small factories, and we ship to our clients with DHL Go Green solution to compensate for CO2-related to transport." — Blandine de Verdelhan and Marie-Louise Mogensen, co-founders and creative directors of Baserange

Aya Muse


(Image credit: @ayamuse)

How is Aya Muse Earth-conscious?

"We constantly thrive to better ourselves as a company and try to continuously find ways to improve our sustainability. Some of the things that we are doing currently is eliminating all single-use plastic in both our factories and our packaging as well as our offices! We also use sustainable recycled fabrics or recycled yarn for our knits. Another main thing for us is making sure all our factories have ethical production structures and fair labor. In addition, we keep ourselves up to date as the fashion world is constantly changing and there are always more and more ways to be sustainable." — Tina Rodiou, co-founder of Aya Muse

Wol Hide


(Image credit: @wolhide)

How is Wol Hide Earth-conscious?

"I design with a holistic approach. I don't use materials just for their sustainable qualities but also think about the person wearing the fibers. I want them to be soft, clean clothes that aren't harming you or the planet. I also look at all aspects of the supply chain and the effect each element has on the planet and the workers involved and take all of these aspects into consideration. I think the most important part of fostering conscious consumption is to create pieces that will last. This makes the quality and integrity of each garment extremely important to me." — Leah D'Ambrosio, founder/designer of Wol Hide

Kordal Studio


(Image credit: @kordalstudio)

How is Kordal Earth-conscious? 

"We create garments in an ethical manner by paying our workers a fair wage; designing garments that are not trend-focused; and using natural, organic, and recycled textiles. Our mission is to keep the materials and corresponding production as local as possible. By removing unnecessary shipping in the manufacturing process, we are reducing our carbon footprint, working to provide jobs in the local communities, and building long-term relationships with suppliers and artisans." — Mandy Kordal, founder of Kordal

Editor in Chief

Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.