31 New H&M Summer Finds That Are Uncomplicated, Affordable, and So Cute
Summer is right around the corner, and if you're anything like me, you're planning on waiting until the last minute to shop for all the essentials. Usually, that procrastination results in panic and disappointment, so I've decided I am doing all my seasonal shopping earlier this year. H&M is one retailer I always turn to for quick and easy pieces, and this summer is no different. While scrolling through the site's new-arrivals section, I found handfuls of elevated summer basics that are—exactly as I stated in the title—uncomplicated, affordable, and so cute.
Below, you'll be able to shop the 31 summer H&M finds I am loving now. From classic black bikinis to breezy button-downs, this warm-weather shopping selection will have you feeling ready for the change of the season in no time.
Next: Net-a-Porter Just Dropped a Surprise Sale—29 Designer Pieces I Want in My Cart

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
If You're Going to Wear This Controversial Legging Color Trend, This Is the Sneaker Color to Wear With ItIf you only wear black leggings, these may stun you.
-
4 Years Later, This Chic Fall 2025-Coded Outfit From Zoë Kravitz Is Still On My Mind—Here's How to Re-Create ItShe's always ahead of the fashion curve.
-
H&M's Highly Anticipated Glenn Martens Collaboration Is Finally Here—Shop Before It Sells OutInspired by Y/Project.
-
Here Are the Sweaters You Should Be Shopping at Zara, H&M, and COSThe only sweater guide you need this season.
-
These Under-$80 H&M Items Are Giving Elevated Countryside ChicExpensive-looking finds ahead.
-
Forget What You've Heard—Ankle Boots Are Still In, and This Expensive-Looking (But Just $50) Pair Is ProofGrab them before they're gone.
-
I Need New Eyeglasses—These Are the 30 Cool-Girl Pairs I'm ConsideringLooking for a new signature look?
-
I'm Sorry, But These 39 Stunning H&M New Arrivals Will Sell Out by Month's EndFall and winter arrivals never looked so good.
-
I Live in Basics—33 Elevated Styles From Gap, H&M, and Old Navy That Have My Undivided AttentionCamis, cashmere, and cardigans.
-
Sorry If You See This Too Late, But These 33 New H&M Styles Look Designer (They'll Sell Out)Chic, expensive-looking styles ahead.