With Amazon Prime Day on the backburner for now, don't think we'd leave you without any deals this summer. This week, Amazon launched its Big Style Sale, which is filled with gems from its in-house labels, and a slew of contemporary lines, which is what we're here to talk about. Thanks in part to Amazon's partnership with Shopbop (which it owns), the giant e-tailer has a surprising amount of cool brands to shop, often at lower prices than its competitors.
One of the things that's easy to love about Amazon is that it's very feasible to have a designer swimsuit in your cart alongside have a pair of a screwdriver. And speaking of designer, below you'll find everything from a very forward Simon Miller top to a very timeless pair of Ray-Ban sunglasses. And the best part is that all of it is on sale.
Keep scrolling for our on-sale pics from some of the best contemporary brands on Amazon, and shop more of our Big Style Sale coverage here and here.
Is any pair of jeans more popular than these? We think not.
Summer tops just don't get more perfect than this.
They're not flip-flops—they're fancy flip-flops.
A fresh shape that also has longevity.
Raise your hand if you don't expect this to be in stock for long.
Now that's what we call a pair of summer sneakers.
This underwire one-piece is simply stunning.
A frothy delight of a dress for the hottest of summer days.
FYI, Everyone is wearing chunky sandals with oversize dresses.
You'll lose count of how many times you wear this.
These are the perfect length.
Just add flat neutral-colored sandals.
Another beautiful For Love & Lemons top because why not?
Is there such a thing as too many black slide sandals?
The back of this dress is such a surprise.
Speaking of cool backs, you should see this one.
Wear this dress while pretending you're actually in Florence.
A celebrity favorite here.
Proof that you can and should wear black dresses in the summer.
These would get the culotte-loving Kate Middleton's seal of approval.
Lilac gingham is something we'll gladly endorse.
Well that's a significant discount.
The shoulder tie is such a cute detail.
Just the thing to wear with your pleated shorts.
Cotton Citizen's comfy pieces are worth the money.
Toe-ring sandals are the new trend in town.
In a word, elegant.
Give your gold hoops a break.
Next up, what clothes to buy on Amazon if you never have before.
Something to wear with all of your summer dresses.
-
I Swear By Elegant Outfits—35 Standout Items That Would Fit Right Into My ClosetHere's to a chicer outfit rotation.
-
30 Nordstrom (Sale!) Items That Are Giving Cool L.A. GirlDeep discounts ahead.
-
Linens, Trousers, and Button-Downs, Oh My! These 30 Banana Republic Sale Picks Are Summer MagicUp to 60% off.
-
Aritzia Is a Fashion-Person Paradise—These 25 Standouts Are Now on Major SaleThe basics alone are worth checking out.
-
Sneakers Are the Real MVP of the Nordstrom Anniversary Sale—These 29 Cool Styles Are ProofNew Balance, Asics, Converse, and more.
-
These 31 Classic Nordstrom Anniversary Sale Finds Are the Key to a Rich-Looking Summer WardrobeImagine the chic outfits.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret SkippingElevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion and Beauty Editors Actually Bought This YearThe sale ends today.
