29 On-Sale Items You'd Never Expect to Find on Amazon


(Image credit: @natashandlovu)

With Amazon Prime Day on the backburner for now, don't think we'd leave you without any deals this summer. This week, Amazon launched its Big Style Sale, which is filled with gems from its in-house labels, and a slew of contemporary lines, which is what we're here to talk about. Thanks in part to Amazon's partnership with Shopbop (which it owns), the giant e-tailer has a surprising amount of cool brands to shop, often at lower prices than its competitors.

One of the things that's easy to love about Amazon is that it's very feasible to have a designer swimsuit in your cart alongside have a pair of a screwdriver. And speaking of designer, below you'll find everything from a very forward Simon Miller top to a very timeless pair of Ray-Ban sunglasses. And the best part is that all of it is on sale.

Keep scrolling for our on-sale pics from some of the best contemporary brands on Amazon, and shop more of our Big Style Sale coverage here and here.

Next up, what clothes to buy on Amazon if you never have before.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.