Wait, Since When Did Zara's Little Sister Brand Become So Cool?

As many of you will know, Zara has a number of offshoot brands that are part of the Inditex family and can be even better than its household label. In particular, our editors are consistently impressed by the designs from the more grown-up, higher-quality label Uterqüe. There's one brand in the Inditex group, however, that even we tend to overlook, but it has some affordable gems that make it worth paying attention to.


(Image credit: @dariachebanov)

We're talking about the younger sister brand, Stradivarius. Like Zara, and with T-shirts for £6 and jeans for £26, it's a great place to stock up on your everyday pieces.


(Image credit: @cansuakinn)

As well as essentials, it's also one of the first brands to pick up on new trends, too. Stradivarius practically spearheaded our obsession with tortoiseshell buttons this summer, and it was also quick to act when beaded bags became a thing. Right now, it's serving up some of the best coats we've seen on the high street, as well as stylish winter staples


(Image credit: @ninoustaaa)

Ready to see what all the fuss is about? Scroll below to shop our edit of the strongest Stradivarius pieces.

Related: Camel Coats Always Look Elevated—28 That Get This Fashion Editor's Approval

Related: Zara Just Had a Party-Dress Delivery—These 26 Are Worth Your Time

Related: Winter 2018 Fashion Trends: The Only Looks You Need to Know

Of course, we're also loving what Zara has on offer at the moment—particularly these four items.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.