Jul 20, 2018

This Brand Looks French and Expensive, But It's English and Affordable

by Emma Spedding

The ASOS marketplace can be an amazing resource if you want to find new under-the-radar brands and support fresh talent that is doing something a little different. Among the 700 brands, we have just discovered one that we think is destined for real success: Manchester-based brand Sisterhood. You'd be forgiven for thinking that this is a French label, as it creates the floral slip dresses, plunging blouses, floral wrap dresses and slinky knits that you see on the Parisian Instagram set.

All of Sisterhood's piece may be under $100, but it's a brand that takes sustainability and quality seriously. "We are against throw-away fashion; we aim to create individual pieces that will never go out of style and will stand the test of time," the brand explains on its website. "Alongside this, everything we use to run our brand—from paper to packaging—is made from 100% recycled materials and can all be recycled once finished with. We work closely with a small factory we have a very loyal relationship with. They help us to ensure that there is no wastage with our fabrics and that no nasty chemicals are used during the production process. Fair wages are paid to all of our workers, and we make regular visits to make sure that their working conditions are safe. It’s truly important to us that the beautiful clothes we sell don't have an ugly past." And beautiful clothes they certainly are.

Keep scrolling to shop our edit of the best pieces to buy from Sisterhood.