This past weekend, I had the pleasure of attending Sephoria 2023. The event took place both virtually and in person in New York City. Over 50 brands attended, including cult favorites like Summer Fridays, Glossier, Nars, and more. Each brand set up an experiential booth that featured things like their star products, interactive experiences, and even founder meet and greets (ahem, Patrick Ta himself was there one day).
While I was there, I got to wander the Sephoria hallways and stop by every booth I wanted. As a beauty editor, I often get to try the latest and greatest products in the beauty world, but I don't always get a chance to see products out in the wild. One of the best parts for me was seeing which products caused a major stir at Sephoria, because that means they're worth the hype and more. Keep reading for some of the products that people were running to get their hands on at Sephoria (and are available at Sephora)—and believe me when I say, every single one of these is incredible.
Dior's cult-favorite lip gloss plumps and adds high impact color to lips. Plus, it's hydrating thanks to ingredients like cherry oil and hyaluronic acid.
This face mist is infused with hypochlorous acid, which is both anti-inflammatory and antibacterial, so it both calms and cleanses skin—ideal for bringing with you on the subway or to the airport.
Glow Recipe's mega-viral niacinamide serum will give your skin the prettiest glow the second you put it on.
The new Nars Powermatte lip pencils are even better than you might expect. They have 12 hour staying power, which is about as impressive as possible.
Not only does the iconic Brazilian Bum Bum cream smell absolutely divine, but it's also firming and adds radiance to the skin.
Milk's hydrating primer ensures your makeup doesn't move at all, but it's also hydrating, so your skin stays supple and plump.
LoveShackFancy's new hyper-romantic fragrances are the talk of the town. This one smells like rose, magnolia, and sandalwood.
No surprise here—everyone wants the Rare Beauty Soft Pinch Liquid Blush. This highly pigmented blush lasts forever and give the most gorgeous soft flush to cheeks.
Tatcha's Rice Wash cleanses your skin without leaving it feeling dry or stripped.
Oui the People's newest product is a lightweight body oil and serum hybrid. It's packed with squalane, rosehip seed oil, and avocado oil to nourish and moisturize, and it also smells incredible.
Farmacy's cleansing balm is so good at taking off makeup in a flash.
This hair mask is intensely nourishing and leaves hair feeling smooth and soft.
Every Replica scent is special in its own right, and this box lets you try all of them.
This deeply hydrating mask majorly saves damaged, irritated skin and leaves it smooth and hydrated.
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