A Scandi Girl Walks Into Sephora—Here's Every Beauty Product She Picks Up

It's no secret that we love Scandinavian beauty here at Who What Wear UK. From nail trends to skincare products and even skincare tips, we just can't get enough. After trying a fair few Scandi beauty brands myself, I appreciate how they focus on effective formulas and minimal packaging, as I feel as if I can really simplify my beauty routine, without having to compromise on the results. Not to mention the fact that each and every brand looks super chic on display in my bathroom. 

Pretty much every Scandi girl I follow on Instagram seems to have the most hydrated, glowy skin and healthy, glossy hair. From what I can tell, a lot of Scandinavians also prefer a more pared-back makeup routine, which is totally up my street. 


(Image credit: @iliridakrasniqi)

Seeing as I'm so obsessed with Scandinavian beauty, I thought it would be fun to pretend to be a Scandi girl for a day and head into Sephora to pick up some new bits. As junior beauty editor, I thought it was only right that I shared my top picks with you, so that you can also live out your Scandi-girl dreams, too, just as I am.

Keep on scrolling for some seriously chic yet effective skincare, makeup and hair picks, alongside some stylish fragrances that I will definitely be adding to my basket. All I need now is a trip to Copenhagen to upgrade my wardrobe too...

Shop My Scandi-Inspired Sephora Beauty Edit:

Next Up: A French Woman Walks Into Selfridges Beauty Hall—Here's What She'd Buy

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.