After Visiting Copenhagen, I'm Convinced Every Scandi Girl Owns These 30 Items

If you couldn't tell by now, we're pretty Scandi obsessed here at WWW. Our love for Parisian fashion and New York street style knows no bounds, but when it comes to that internet It factor, no one does it like a Scandi girl, and I have proof. I recently went on a trip to Copenhagen, Oslo, and Stockholm, and the style inspo was overwhelming. Everywhere I looked, I saw an outfit or subtle beauty look I wanted to re-create. In all three cities, I spotted dozens of New Balance sneakers, breezy linen pieces, and salon-worthy blowouts. Below, I did my best to sum up every fashion and beauty moment I saw in a 30-product edit, and the result is what I'm calling the "Scandi style starter pack." It's chock-full of summer essentials that can easily transition to your fall wardrobe and the beauty products you need to round out the head-to-toe look. Keep reading to shop my Scandi girl–inspired items.
Scandi-Inspired Fashion
Founded in Stockholm, Filippa K is a favorite destination for wardrobe staples and accessories.
A classic eyewear shape.
Scandi-Inspired Beauty
Up Next: I Visited These 5 Chic Destinations in the Past Year—Here's What to Do and Pack

Natalie Gray Herder is a Commerce Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.
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