8 Chic Outfits That Are Giving Rich-Mom Energy


(Image credit: @fakerstrom)

Quiet luxury is shaping up to be one of the year's most popular trends. Characterized by timeless, classic, and understated style, we're now beginning to see a new extension of the aesthetic take form. Rich-Mom energy is a term coined by TikTok user Christina Najjar (aka Tinx), who built up a massive following with her "rich-mom starter pack" videos where she explains that rich-mom energy is all about an attitude of living well. The fascination around the aesthetic is particularly prominent thanks to Gwyneth Paltrow's Loro Piana-filled courtroom wardrobe, which sparked endless discussion about this style.

The main idea behind rich-mom energy is to look forever understated. Think low-key luxe garments, neutral shades, simple silhouettes, and stealth wealth labels like The Row, Khaite, and Brunello Cucinelli that are ultra-luxurious and seriously expensive. Along with Paltrow, celebrities such as Gisele Bundchen, Rosie Huntington-Whiteley, and Amal Clooney embody the look perfectly.

Fortunately, you don't have to be a mom or ultra-rich to embody this vibe. You can easily emulate the style aesthetic no matter what your budget is. Below, I'm sharing seven chic outfits that give off rich-mom energy. I'm also adding plenty of shopping picks to get the low-key luxury look.

So have your bouncy blowouts, white jeans, and Goopglow Skin Superpowder at the ready before digging into the inspiration below.


(Image credit: @rosiehw)

Nothing says rich-mom energy like an all-white outfit, and Huntington-Whiteley embodies the aesthetic to a T. Lean into her vibe with a crisp white waistcoat and wide-leg tailored trousers. Accent the look with a neutral belt, and don't forget large black sunglasses to finish the look.

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(Image credit: @anoukyve)

White pants are perhaps the ultimate symbol of rich-mom energy because they symbolize someone completely unconcerned about stains, especially those associated with motherhood. For summer, pair white linen pants with a relaxed striped button-down, ballet flats, a camel bag, and polished jewelry for a casual-chic look.

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(Image credit: @nlmarilyn)

For an effortlessly elegant look, pair a silky slip skirt with a relaxed black cashmere sweater and black accessories. This is a day-to-night look that whispers wealth.

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(Image credit: @fakerstrom)

When it comes to the rich-mom aesthetic, it's all about elevated basics. You can't go wrong with a timeless blue button-down, a white tank, and a black maxi skirt. Finish the look with ballet flats, a chic top-handle bag, and bold earrings.

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(Image credit: @hoskelsa)

Elsa Hosk is giving horse-riding-after-school-pick-up vibes in her chic cream-colored palette of jeans, a button-down, and accessories. A silky scarf is the perfect finishing touch.

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(Image credit: @cassdimicco)

An elegant knit maxi dress is a favorite among the fashion set and a chic way to lean into the quiet-luxury look. Finish the outfit with a smattering of rich-mom essentials, including gold jewelry and a sleek top-handle handbag.

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(Image credit: @deborabrosa)

Rich moms love a coastal grandma look. All you need is a Breton striped sweater, silky white pants, a chic straw bag, and a bucket hat. Oh, and a yacht is the perfect accessory.

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(Image credit: @bettinalooney)

Nothing looks more luxe than a tailored ivory blazer. Pair it with a cream-colored maxi dress and sharp pumps for maximum effect.

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Next, Stealth Wealth Is In—6 Celebrity Outfits I'm Copying to Get the Look

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.