Mark My Words: This Pretty Accessory Will Be One of 2024's Biggest Hair Trends

Every season, I visit New York Fashion Week backstages to see all things beauty. There's no better place to see some of the best creativity in hair, makeup, and nails up close. It's also the best place to forecast trends. My rule of thumb is that if something crops up at more than two different shows, it's officially a beauty trend that we'll likely see a whole lot more of. 

This year, there was one hair trend that popped up again and again at shows for brands such as Christian Siriano, Collina Strada, Alice + Olivia, and more. The trend in question is hair ribbons, and they were everywhere this fall at NYFW. The trend arguably started during the fall/winter 2023 season, when models at Sandy Liang were sent down the runway sporting tiny bows in their hair. 

This season, the hair accessory proliferated. At Collina Strada, models had loose ribbons tied to the ends of their hair for a hair extension–like effect. "I think ribbon is the perfect hair accessory because you can really customize it and make it your own. You can choose your own length, color, texture, and tie it however you would like," said Evanie Frausto, lead stylist with Bumble and bumble for Collina Strada.

Collina Strada wasn't the only show where the models sported ribbons. At Alice + Olivia, voluminous buns were "playfully adorned" with ribbons underneath to add some extra oomph. At Christian Siriano, corset-like ribbon buns were the name of the game. "I knew to best support the looks I had to keep the hair feeling soft with a clean-girl aesthetic, but put together like you would expect to see a ballerina fairy who twirls down the runway," said Lacy Redway, Unilever stylist and celebrity hair artist, who led hair for Christian Siriano. 

Keep reading for my favorite takes on the ribbon hair trend that I've seen and the best products to re-create the look yourself. 


(Image credit: Imaxtree)

Sandy Liang's delicate bows from last season are the perfect way to add some drama to a simple look. 


(Image credit: IMAXTREE)

At Christian Siriano, ribbons tied two braids together like a corset for the ultimate balletcore look. 


(Image credit: Imaxtree)

At Collina Strada, gossamer-like hair ribbons were used to create a floaty effect. 



Models had their buns adorned with ribbons at Alice + Olivia. 


(Image credit: @haileybieber)

Hailey Bieber tried the trend with a subtle velvet ribbon securing her hair in a half-up style. 


(Image credit: Edward Berthelot/Getty Images)

A guest at Paris Fashion Week tied up her ponytail with a classic black bow. 


(Image credit: Jeremy Moeller/Getty Images)

An oversize hair bow creates a major statement and enhances any outfit. 


(Image credit: Jeremy Moeller/Getty Images)

Tying red bows all over your hair is one of the best ways to get in on fall's biggest color trend—fire-engine red. 

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.