The Wildly Chic Bags You're About to See Everywhere Cost Under $500

It's not every day a chic, mid-priced bag brand comes to be, so let's take a second to enjoy this moment. The brand I'm referring to is one you're already familiar with: Reformation. That's right, Reformation just launched a new bag category, and as expected, the styles included in the first drop are basically perfect. Plus, they're all sustainable.

Reformation bags were launched in three versatile styles as well as a variety of colors and sizes. Camila Morrone modeled for the campaign, and the shoulder bags—coined Chiara, Vittoria, and Rosetta—complement Reformation's vast array of clothes and shoes perfectly.

I was lucky enough to get the scoop on Reformation's first bag collection and what's to come straight from Joni Pangsaeng, the brand's director of merchandising and design. Scroll to find out what she had to say. Then, shop the bags, most of which are under $500 and sure to be very popular among Reformation fans.


(Image credit: Courtesy of Reformation)

What inspired the design of the bags? 

Joni Pangsaeng: When designing this collection, we were inspired by the aesthetic shift that's happening right now. There is definitely a movement toward a more minimalist, understated energy and investing in key pieces. We focused on creating classic shapes that speak to different facets of the Reformation customer's life and wardrobe. The collection is a mix of '90s minimalism with a few nods to the early aughts and an overall emphasis on beautiful, high-quality materials.

What are your tips for styling these bags for spring and summer?

The oversized Vittoria is such a great statement bag. We love that big bag shapes are returning. Basically, you can live out of this bag. This silhouette looks great paired with your favorite relaxed pants (like the Mason Pants or Cary Jeans) or with a denim maxi skirt (Nila Skirt) and a clean white tee for that '90s minimalist look. 

Rosetta is our most versatile bag, a classic hobo shape inspired by the early aughts. We love the idea of pairing a pop-colored bag like the Mini Rosetta in Heather with a monochromatic look (like this knit set) or a denim-on-denim vibe (try Val Jeans paired with the Simone Jacket).

Chiara is such a great event bag. Convertibility is definitely a key feature of this style. It can be worn as a shoulder bag or wristlet. Ideal for all your upcoming weddings or just a night on the town, this shape looks perfect paired with a printed dress. Or try a pastel look styled with our white bag.

What's next for Reformation bags?

This is an ongoing category we plan to offer online and in all our stores long-term. We're focused on these three core shapes for the near future but will refresh the category on a monthly basis with small drops of new colorways. You can expect a larger drop with new shapes and fabrications in time for fall!

Shop Reformation Bags

Next up, the 20 best shoulder bags and how to style them.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.