The New Bikini Collab Made for Your Next Vacay

If you're on the hunt for the perfect swimsuit to wear on that upcoming vacation, look no further than the new collaboration between NYC-based designers Rebecca Taylor and Gabby Sabharwal of Giejo. As Taylor's first foray into swimwear, this line blends her signature modern and feminine aesthetic with Giejo's figure-flattering swim silhouettes, featuring mix-and-match separates in a variety of prints and colours. "I always felt swimwear was a natural extension for our brand and thought it would be fun to collaborate with Giejo as they have a unique perspective in the swim market," said Taylor. "I love the idea behind interchangeable and multifunctional swim pieces you can customise to your body type."

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Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.