Shu Uemura coupon codes - $40 OFF for October 2025
Save up to $40 OFF with our 9 Shu Uemura coupon codes and discounts, hand-tested by our savings experts.

FAQs
Does Shu Uemura offer free shipping?
Certainly. At Shu Uemura, you can get free standard shipping on all orders over $100, which would otherwise cost $8.95. Standard shipping typically takes 2-4 business days to arrive on your doorstep.
Can I get 15% off at Shu Uemura?
Absolutely. When you sign up to the Shu Uemura newsletter, you’ll get a 15% off coupon code on your first order over $85 as a new customer. Returning customers can still save with one of our verified Shu Uemura coupon codes.
Does Shu Uemura have Black Friday sales?
Yes! You can shop the Shu Uemura Black Friday sales on their site where you’ll be able to bag all of their best-selling products for a fraction of the cost. Last year, we saw up to 30% off sitewide. Be sure to keep an eye on their site around Friday 28th November, so you don’t miss out.
What is the returns policy at Shu Uemura?
Shu Uemura has a 30-day returns policy in case you’ve changed your mind about your order. Please ensure that your order is returned in its original, unused condition for you to receive your full refund.
Hints and Tips
Shu:circle loyalty scheme: Become a VIP at Shu Uemura and enjoy an impressive range of benefits as a part of their rewards programme. You’ll instantly start earning points that can be used on your future purchases. Work your way up through the three loyalty levels to unlock more exciting perks, including birthday gifts, early access to new edits, and more.
Student discount: Students can stock up on all the best, luxury products without going over budget with a 15% off Shu Uemura student discount. Simply confirm your student status using Student Beans to redeem your discount today. From makeup and skincare to hair tools and more, look and feel your best at Shu Uemura.
Key worker discount: Key workers can unlock 15% off at Shu Uemura with the Shu Uemura essential worker discount. All you need to do is verify your key worker status via Gocertify, and you’ll receive a unique discount code to enter at the checkout stage. This is available for healthcare workers, military workers, first responders, social workers, government workers and teachers.
Refer-a-friend: Surprise a fellow beauty-loving friend to $10 off their first purchase over $50 with the Shu Uemura refer-a-friend scheme. When you do, you’ll also be rewarded with $10 off your next order. There’s never been a better time for a random act of kindness.
How to use your Shu Uemura discount code:
- Take a look at our available Shu Uemura coupon codes and find a code that will suit your needs.
- Once you’ve found a Shu Uemura promo code that works for you, head over to their website and add your desired purchase(s) to your basket.
- Click on the basket icon in the top right corner of the Shu Uemura website.
- Enter your preferred Shu Uemura discount code in the discount code box at the bottom of the page.
- Make sure to click the ‘apply’ button to enjoy your savings.
How do we source promo codes?
At WhoWhatWear, our offers experts are constantly sourcing the best promo codes for you to save on in-demand beauty and fashion brands. Our team curates the latest promo codes, hand-testing every code so you can shop fashion and beauty for less.
Our commercial team is the bridge between us and the brands. The team even negotiates exclusive promo codes for you, which you won’t find elsewhere, so you can save on investment pieces or beauty. Next, our deals team will put together the promos and add these to the WhoWhatWear website.
Lastly, our editorial SEO team spends hours writing content to help you save on the latest trends. That can be anything from ‘about’ sections, essential FAQs, and sales updates, to helping you source perfect, affordable finds.
What if my promo code doesn’t work?
As voucher professionals, we’ve learnt a thing or two about finding only the best promo codes which actually work. This has given our team a well-trained eye—we’re able to scour the web and find the perfect codes for you.
Occasionally, a promo code or sale might change its expiry date without us knowing. In such a case, you can contact us at promocodes.whowhatwear@futurenet.com to let us know.
How do we make money?
Our vouchers strategy is to connect you to brands we genuinely would recommend. We publish a list of our favorite brands to the website, where you can choose your promo code. When you click one of our codes and make a qualifying purchase, we’ll earn a small commission from your purchase.
This doesn’t cost any extra to you—it’s sent by the brand as a thank you for connecting you both. We do this through dropping a cookie, which identifies that you came from WhoWhatWear vouchers. This way, our vouchers are free and your next fashion or beauty purchase is more affordable!

Layla Al-Ani is a lifestyle and beauty writer. Since graduating with a degree in English Literature & Creative Writing, she has been producing written content aimed at helping people save on all things home, health, and lifestyle. When she’s not writing about the best promo codes and deals, she enjoys searching for inspiration for her next home project or finding new ways to practise self-care.
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About Shu Uemura
Sustainable beauty brand, Shu Uemura, is known for its natural makeup and skincare products, drawing inspiration from Japanese roots. Since 1967, Shu Uemura has aimed to carefully curate innovative beauty products with the help of some of the best professionals in the industry – and it shows. With an iconic collection of stunning, good-for-the-skin makeup and skincare, it’s no surprise that Shu Uemura has become a name in every environmentally-conscious beauty-lover’s routine. Discover the brand's biodegradable, sustainable range today for less with one of our Shu Uemura coupon codes.
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Layla Al-Ani is a lifestyle and beauty writer. Since graduating with a degree in English Literature & Creative Writing, she has been producing written content aimed at helping people save on all things home, health, and lifestyle. When she’s not writing about the best promo codes and deals, she enjoys searching for inspiration for her next home project or finding new ways to practise self-care.