This Is Where We'll Be Heading for the Chicest Holiday Sale Shopping

Is it me, or has summer shopping been so much fun this year already? For starters, 2018’s key holiday trends have had a little something for everyone—no matter your style or shape. This season’s beachwear has truly embraced every aesthetic—from vibrant striped one-pieces to barely there bikinis. Add in the stream of glorious printed It dresses that have taken over Instagram and the early arrival of the summer sales, and you have a winning formula for a seriously fun shopping season (whether you’re jetting off on holiday on or not).

The best part, however, is that since we’ve only just crept into July, there’s still so much summer left (not to mention summer sale bargains to be had). On that note, we’re excited to share the news that we’ve bagged all Who What Wear UK readers a bit of a sweet deal (read: 40% off), courtesy of OWNTHELOOK.COM.


(Image credit: Who What Wear UK)

On Emma Spedding: OWNTHELOOK.COM Floral Asymmetric Maxi Dress (£250)

From today until 24:00 on July 8, you’ll have exclusive private access to the OWNTHELOOK.COM sale with 40% off key pieces. Since the retailer’s summer sale doesn’t officially open until next Monday, that means you’ve got a whole week to stock up on summer holiday staples, wedding guest dresses, festival buys and chic accessories before anyone else (and without having to worry about your favourites immediately selling out).

Simply shop the site using our exclusive private preview link, and then add the code “WWWPRIVATESALE” at checkout to get your 40% discount*. Keep scrolling to see the best pieces we’ll be adding to our baskets ASAP.

*Note: The 40% discount code is not applicable to sale items.

For more shopping inspiration, join our Facebook group, So… Should I Buy This?

Amy Lewis