This Cult Cleanser Sells Every 2 Minutes, and It's One of Our All-Time Heroes

When it comes to what’s hot and what’s not in the beauty industry, it can be hard to keep up. From cult moisturisers to fad lipsticks, products come and go, fading in and out of popularity, leaving behind nothing but memories and (only if it was really good) a few Instagram posts of praise. And as the skincare market becomes even more crowded, making a real dent in the memories of beauty editors and skincare buffs can prove challenging.

What that being said, there is one product that has really proved itself as a timeless, cult skincare classic in recent years. Launching less than a decade ago (trust us—this really isn’t a long time in the grand scheme of classic beauty products), Oskia Renaissance Cleansing Gel has become a firm fixture in the skincare routines of experts and consumers alike.


(Image credit: @JESSICAZWU)

In fact, prior to the launch of Renaissance Cleansing Gel in 2013, there really was very little else like it on the market. Cleansers, at the time, we something we used to wash our faces. They were either gel, cream or foam (if you were really into your skincare, you may have dabbled in using oil cleansers, but they were by no means the mainstream) and they had one aim and one aim only: to clean your skin. Therefore, when a more or less unheard of brand launched a balm/gel hybrid that promised to cleanse, exfoliate and deliver essential antioxidants to leave skin glowing beyond belief, it caused a stir.

Unlike so many other cleansers out there, what really struck people about this particular formula was how enjoyable it is to use. It’s balmy and luxurious, allowing for calming facial massage, all while smelling truly divine. For so many people (including a bunch of Who What Wear editors), it was Oskia Renaissance Cleansing Gel that got us feeling good about skincare for the first time.

Not only did it actually encourage us to adopt a twice-daily skincare routine, but it also demonstrated what good skincare can actually do for your skin. It leaves you glowing, sure, but it also seamlessly removed makeup and leaves skin smoother and less susceptible to breakouts without any hint of irritation.

It’s no wonder, therefore, that a bottle of this stuff sells every two minutes somewhere across the world. And sure, while some big-name beauty giants might claim that their cult products sell every minute, it’s worth remembering that Oskia isn’t a big global player. In fact, Oskia is actually still a relatively young, privately owned brand that simply champions efficacious skincare that actually works. Nothing more, nothing less.

So with that being said, Oskia, we would like to personally thank you for gifting us glowing skin that we love to look after. Keep scrolling to shop our other go-to Oskia skincare products for when we want to give our skin a real treat.

Next up, this is what I really think of Victoria Beckham’s £180 serum

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.