16 Nordstrom Beauty Arrivals That Have the Potential to Go Viral

Sponsor Content Created With Nordstrom


(Image credit: Original Illustration by Mira Thekdi)

If you've read any of my stories, you're already aware that my love for Nordstrom knows no bounds. A day doesn't go by that I don't click into the store's New Arrivals tab, and while normally a new pair of sneakers will catch my eye, the beauty arrivals have been diverting my attention recently. Nordstrom has the latest drops from Supergoop!, Charlotte Tilbury, and Diptyque, all of which I have no hesitation purchasing on the spot. Take Charlotte Tilbury's new Glow Glides Hollywood Highlighter ($48), for example: It's already begun making the rounds on social media, so I feel an urgent need to purchase it before it's too late. This and the other 15 items below have major potential to go viral, so I suggest hitting "add to cart" before they inevitably sell out.

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.