Apparently, "We've Got to Move On" From Floral Midis—These Dresses Are Next

According to, Queralt Ferrer, the fashion director of the iconic British brand, John Lewis, it’s time to move on from the floral print midi dress trend. At first glance, this seems like an outlandish sentiment, especially since the dress style is still a favorite among the fashion set, but Ferrer’s take is actually much more nuanced. During an interview with The Guardian, Ferrer acknowledged that customers still love floral print dresses, but that she and her team don’t want their customer to "just keep buying what she already owns.”
That said, there is no need to store your favorite floral print midi dresses, but if you are looking for a forward-thinking closet refresh, try taking a departure from the usual ditzy floral prints. Instead, opt for dress styles with bolder, brighter florals in a variety of lengths. The article describes the evolution as more exotic botanical garden rather than romantic English country cottage. Ahead shop 40 editor-approved dresses that fit the bill, plus some outfit inspiration on how to wear the fresh style.
This post was published at an earlier date and has since been updated.
Next up: So, This Shoe Trend Goes With Every Single Dress Trend.

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
Don't Pack Up Your Sweaters Just Yet—Cool Fashion People Are Repurposing Them in the Chicest Way for Summer
All the outfit inspiration is inside.
-
Every Fashion Person Is Packing This Pretty 2-Piece Outfit for Trips to Italy
Summer trips, that is.
-
Heading to Multiple Weddings This Summer? Here's How to Spend Less Than $150 on Each Look
Celebrate love on a budget.
-
From Head to Toe, This Is the Exact Summer Maxi-Dress Outfit L.A. Girls Are Wearing
The new summer uniform is here.
-
Goodbye, Boring Basics—This Is the Elegant Trend New Yorkers Are Wearing With Tank Tops This Summer
Obsessed.
-
The 2025 Dress Trend I'm Copying From the Olsen Twins to Look Wealthy This Summer
Per usual, they were way ahead of their time.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
3 Aesthetic Pairings to Try If Your Wardrobe's Starting to Feel Stale
Foolproof solutions.