Is your worst nightmare walking into a room and seeing someone else wearing the same thing as you—even if it’s just a purse? Do you love being the first to know about a brand or wearing something cool and having none of your friends be able to easily identify where you bought it? If none of these feelings sound familiar to you, you might very well still enjoy this story, but let’s just say you’re not my target audience.
For those who can relate, today, I’ve rounded up 12 brands that are either very new or have managed to stay under the radar, and specialize in designing unique pieces you won’t be seeing on anyone, let alone everyone else. From knits to bags to dresses to jewelry, I'm saying that these are the lines you’ll want to wear this spring and summer if compliments are your thing. To read about each one, follow them on Instagram, and, of course, shop along the way, just keep scrolling.
Based in Hong Kong, this new knitwear brand launched only last month, but its statement sweaters and separates are already beloved by editors and industry insiders.
2. The Line by K
This four-year-old brand by blogger-turned-designer Karla Deras manages to put out both elevated basics and unique statement items season after season. Most recently, it's caught Net-a-Porter's attention and joined the e-comm site as one of its new launches for spring.
3. Ciao Lucia
From the woman behind cult-favorite LA store Shop Super Street, Ciao Lucia's pieces are quite unlike anything else out there. The brand is like a capsule wardrobe for anyone looking to go on a stylish vacation—or at least pretend to be on one.
Looking for an It bag that none of your friends will have—at least, not before you? Look no further than Medea's Rihanna-approved shopper-inspired totes that come not only in a range of colors, but shapes and sizes, too.
5. La Veste
If we've learned anything from The Attico, it's that street style stars can also design unbelievably cool clothes. Today's example comes to us by way of Blanca Miró (and Maria de la Orden's) La Veste. The statement suiting separates and accessories will have you rolling in compliments.
6. Stine Goya
While Stine Goya has been around for over a decade, the brand has somehow managed to transcend the mainstream and maintain its cool cult-status through its unique designs. All this while still expanding to all your favorite e-tailers—making them yet another great thing to come out of Copenhagen.
7. Anni Lu
Do you ever feel like all the jewelry both in stores and on Instagram looks the same? Despite my shopping expertise, even I’ve been known to mix up similar brands—but not Anni Lu’s. These designs are unique, playful, and come at a range of prices so there’s something for everyone.
We can thank Instagram for this brand discovery. Oats' pieces are handmade in Australia by a mother-daughter duo. They stock just about everything you could need for a stylish spring and summer—and nothing more.
You may already be familiar with Rhode (formerly known as Rhode Resort), which has been on the scene for some years now. However, with a recent shift away from purely vacation wear to now designing year-round pieces, the brand's dresses are indeed more versatile but also better than ever.
You're likely already familiar with this brand's bags, but it's Wandler's new shoe collection that has us freaking out here at the WWW HQ. Coming in a range of styles and colors, the one thing they all have in common is that they're totally unique and eye-catching.
Seeing as the brand only officially launched a few weeks ago (prior to that it was only selling through Instagram DMs) and that it currently only sells one bucket bag in eight colors, I can tell you based purely on a hunch that it is on track to be the next big thing.
I literally found this brand through our UK EIC Hannah Almassi's Instagram, just as I was putting the finishing touches on this story but I simply had to add them in. I was taken aback by its unique takes on ruffles, stunning sheer pieces, and atypical uses of lace—and I think you will be, too.