11 New-to-Me Brands I'm Adding to My Cart for Spring


@alyssainthecity; PICTURED: Coperni F/W 20 Runway

Do you hate walking into a room and seeing someone else (whether it's a friend or foe) wearing the same thing as you? Do you love being the first to know about a brand or wearing something cool and having no one be able to easily identify where you bought it? If none of these feelings sound familiar to you, you might very well still enjoy this story, but let’s just say you’re not my target audience.

For those who can relate, today, I’ve rounded up 11 brands that are either new or have managed to stay under the radar such that even I'm just getting around to shopping them myself. From knits to shoes to dresses, I'm saying that these are the lines you’ll want to wear this spring. To learn about each one and, of course, shop along the way, just keep scrolling. 


Launched in 2013, Parisian brand Coperni is by no means new, but with its first-ever runway show creating quite the buzz in February and the brand having recently been added to the Net-a-Porter roster, it's gone from under-the-radar to next-big-thing quite quickly.


With sweatpants and sweatshirts at the forefront of my mind (and closet) right now, a fresh new set from Entireworld is an absolute given for the coming season.

SIR the Label

Australian brand SIR the Label, which stands for separates, intimates, and ready-to-wear, serves up just that and so much more. While it’s been on my radar for several seasons now, its latest arrivals have me really ready to add to my cart.


In just a short matter of time, Gauge81 actually made its way from my wish list to my closet. After purchasing a blazer on sale last month, I already have my eye on what I may buy next.

Porte & Paire

With no brand website of its own that I can find, all I know about cool (and reasonably priced) new shoe label Porte & Paire is that it appeared on Net-a-Porter one day in January, and our team has been loving it ever since.


This Brooklyn-based store and brand is a one-stop shop for both staples and fashion pieces. Besides its cool-girl appeal, however, the label can also boast prices that won’t terrify you. Refreshing, right?

Avenue the Label

As someone who doesn’t dabble in headwear often, even I am constantly drawn to Avenue’s inventive and flattering hats and hair accessories.  


I can thank Instagram for leading me to Wandering, an Italian brand that has limited stockists but is making all the tops, dresses, and sweaters I want to wear right now.


The first thing I read when I googled new-to-me brand Babaà was “wear forever knits from local Spanish farmers,” and I was instantly sold. Then I saw the sweaters and the feelings still stood.

A.W.A.K.E Mode

Despite stiff competition, A.W.A.K.E Mode is one of the most exciting and unique brands coming out of London. Founded in 2012, it’s been steadily climbing for quite a few seasons now but has really blown up in the past year or so.


While there are no travel plans for me in the near future, were I in the market for a swimsuit right now, I’d definitely be hitting up eco-friendly label Fisch. Here’s to hoping.