9 Brands You're About to See on Every Fashion Girl You Know

The fashion industry is always evolving and that includes the talent within it. Discovering and celebrating emerging brands is one of my personal favorite endeavors as an editor so it is with great pleasure that I present you nine of the emerging designers that have been on my radar this year. Below you will find a mix of designers and brands that are both brand new and currently having a major moment in the spotlight. 

As you scroll through the below nine emerging brands, take time to read some important facts about each, click through their Instagram pages (I also suggest a follow), and shop some of the pieces that confirmed to me that each and every one of these emerging designers is bound to be seen on the likes of fashion girls and influencers all over the world.

Championing up-and-coming talent is one of the most important things we can do as shoppers, editors, and creators, and hopefully, the list below will bring forth some names that are new and exciting to you now and for the long haul. 

Tank Air


(Image credit: @tankairstudio)

Tank Air is a slow fashion brand that focuses on style and aesthetic, yes, but more importantly, ethics and sustainability. 95% of Tank Air's pieces are made from luxury deadstock fabric, the mailers are made in the U.S. out of 100% recycled paper and are naturally biodegradable and fully recyclable. 

Shop Tank Air

Tia Adeola


(Image credit: @tiaadeola)

Founder and designer Teni "Tia” Adeola is heavily inspired by the Renaissance period which you can clearly see come alive through her ruffled and voluminous designs. Although Tia is in her early 20s, her designs have already been worn by major names like Gigi Hadid and Lizzo. 

Shop Slashed by Tia

Fe Noel


(Image credit: @fenoel)

Fe Noel is a Brooklyn-based designer who finds most of her inspiration from her Caribbean heritage and her family. With every design, Fe aims to help women embrace their femininity, and after taking a look at the silhouettes below, you'll see what we mean. 

Shop Fe Noel



(Image credit: @kristenmarienichols)

The name Tove originates from Denmark and means strength and beauty. The designs of cofounders Camille Perry and Holly Wright reflect exactly that. This London-based designer duo creates clothing that is both luxurious and wearable—the perfect combination.

Shop Tove



(Image credit: @ioannes.eu)

German designer Johannes Boehl Cronau has been in the fashion industry for a long time having gone to school at Parsons in Paris, studying under Haider Ackerman, and much more. After taking multiple trips to Japan, the Middle East, and Italy, he found himself enamored by global traditions and values including everything from painting techniques to antique drapery. 

Shop Ioannes



(Image credit: @lasette__)

Lasette was founded on the idea that lingerie should not only be reserved for the overwhelming stereotype of intimate activities but for your own personal pleasure and style. Designer and founder Shiara Robinson created the perfect assortment of lingerie that has versatility, unlike anything you've seen before. 

Shop Lasette

Aleksandre Akhalkatsishvili


Aleksandre Akhalkatsishvili is a Georgian designer who, if you ask me, turns all garments into the coolest versions of themselves. From cropped wraparound leather jackets to some of the most unique sleeves I've ever seen, this brand is certainly one to watch this year and beyond. 

Shop Aleksandre Akhalkatsishvili



(Image credit: @hanifa via @seinabosey )

Hanifa's stunning garments fit women sizes 0 to 20, and when I say fit, I mean these pieces were basically tailor-made for a woman's natural curves. If you're looking for exciting new pieces to liven up your wardrobe, I suggest you take a closer look. 

Shop Hanifa



(Image credit: @monikh)

This Korean brand's designs are meant to last the test of time. Featuring quality tailoring with a contemporary twist, these pieces are the definition of quality basics that will help you build a well-rounded wardrobe. 


Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 

She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.