Tomcat Jeans Are Selling Like Crazy, and You Don't Even Know Them Yet
With no major celebrity sightings and not a hint of a runaway success on social media yet, a particular new pair of jeans has been selling like crazy nonetheless. This would indicate something pretty major, dear readers: They make girls look and feel great.
Very few will know about the Tomcat jeans from L.A.-based label Mother, such is their box-fresh status, but already Shopbop is reporting that a wash called Confession sold out in mere days—and a new batch has just arrived. These skinny-but–straight leg, rigid-but-stretchy jeans (genius!) are supposedly made for the tomboys out there, but the slimming cut can actually look quite sassy when worn with heels.
They're noticeably shorter than your average skinny jeans, veering perhaps into pedal-pusher territory—a silhouette we didn't think would be back any time soon. "I've been wearing these pretty much every day. They're adorable and the length is a true crop. The pockets are flattering and the rise is nice and high. Love!" reads one enthusiastic reviewer, leaving the vintage-look jeans with a five-star rating.
Tomcat in a cleaner wash without distressing, called Prize Pupil, is also being requested to fast-track into Net-a-Porter before its original autumn drop date, such is its early popularity. If you've ever tried on a pair of Mother jeans, you'll know that they have some advanced fabric tech going on: The denim is always super soft and with give, but the cuts never lose their shape or let your legs down on the sculpting front. I'm sold. I want a pair.
Keep scrolling to shop these must-have jeans before they sell out again.
Next up, the main denim trends of 2017.
Opening Image: Instagram/@sarahellen
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
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