The Results Are in: These Are the Most Popular Perfumes of 2023

When it comes to perfume, there are a select few scents that everyone seems to love. Take Maison Francis Kurkdjian Baccarat Rouge 540. I am yet to meet someone who doesn't like the smell of this cult fragrance, and I'm always seeing fellow beauty journalists write about how much of a best seller it is. Other brands that spring to mind are Dior and Yves Saint Laurent, but lately I've been wondering what else people have been spritzing and loving this year.

I don't know about you, but with so many different fragrance brands on offer lately, I can find it difficult to know which new scents to try. So, I always like to ask my friends, family and colleagues about the perfumes that they're currently obsessed with. However, after deciding to make it my mission to find the most popular perfumes of 2023, I thought I would take it one step further and reach out to the retailers themselves.


(Image credit: @pink_oblivion)

Luckily for me, one of my favourite online beauty stores, Cult Beauty, was more than happy to help. In fact, the team shared the nine bestselling perfumes of the year so far, and some of the scents were quite surprising.

If you're interested to find out which perfumes Cult Beauty's in-the-know shoppers are currently adding to their baskets, then keep on reading for all the details. After checking out the online reviews, I'll definitely be giving some of these fragrances a go, and I'm so excited to update my perfume collection for the new season ahead.

So, let's get scrolling, or should I say, smelling…

1. Le Labo Santal 33

2. Le Labo Another 13

3. Sol de Janeiro Brazilian Crush Cheirosa 62

4. Escentric Molecules Molecule 01

5. Frédéric Malle Portrait of a Lady

6. Huda Beauty Kayali Vanilla 28

7. Le Labo Thé Noir 29

8. Kilian Love Don't Be Shy

9. Sol de Janeiro Cheirosa 68

Next Up: I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.