The 15 Most Popular H&M Items Around the World

last updated 14 August 2019

Have you perused H&M’s site lately? I’ve recently been on the hunt for a few affordable vacation pieces to pack for an upcoming getaway to Italy, and while browsing the retailer's site I was pleasantly surprised at just how many items I wanted (no, needed) to add to my cart immediately. H&M's current collection is really hard to beat with its great selection of easy and effortless pieces that are affordable yet look way more expensive. To inspire my purchases, I dug a little deeper to see what fashion girls around the globe have been buying from the retailer this season (I follow the hashtag #HMxME where you can tag all your H&M looks). It seems swimwear, dresses, jumpsuits, and sandals have been the items most sought after from the fast-fashion retailer. Scroll below to take a peek at what fashion girls around the world have been scooping up.

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Ribbed Dress

H&M's midi dresses have been spotted everywhere—this minimalist beige number is super versatile and looks way more expensive than its price tag.

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H&M

Long Sleeve Scuba Swimsuit

It's a little-known fashion secret, but H&M's swimwear range is really quite fantastic. This belted scuba swimsuit has been spotted around the globe.

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H&M

High Leg Swimsuit

Even its more classic swimsuits look seriously chic.

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H&M

Utility Jumpsuit

Perfect for summer in the city—this easy and effortless utility romper is hugely popular on Instagram right now.

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Ribbed Tank Top

If there's one thing H&M is great for, it's affordable staples. A white tank top is summer's must-have It item.

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Jumpsuit with Smocking

I've spotted this vacation-ready jumpsuit on so many fashion girls this summer, and it's guaranteed it will be on me by next week!

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Long Dress with Tie Belt

A breezy maxi dress will serve you for every occasion on your google calendar this summer. This beige striped one with adjustable sleeves has been particularly popular.

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Calf-Length Skirt

Looking for a piece that will take you easily into fall? This expensive-looking leather skirt is your absolute best bet. A huge trend for the season ahead.

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Leather Sandals

For weddings, parties, work, the weekend and more! There's good reason fashion girls around the world have been snapping up these strappy stunners fast.

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Ruffled Cotton Blouse

H&M's breezy blouses are so good right now. This ruffled lace number is an absolute favorite.

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Fine-Knit Sweater

Sage and pistachio green hues are trending hard this season and continue to into fall. Cool girls have been taking on the trend with this easy striped sweater.

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Knit Top

More lightweight knits for the win! This toffee color will pair with everything from denim shorts to linen pants.

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Swimsuit

A $30 swimsuit can look seriously luxurious. Simply take off the straps when you want to work on your tan.

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V-neck Swimsuit with Belt

This has to be one of the most popular swimsuits I've spotted fashion girls wearing, and it's easy to see why. It's versatile, expensive-looking, and super flattering with its belted waist.

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Dress with Buttons

Animal print is here to stay—fashion girls are scooping the trend up in the form of this easy button mini dress.

Up next, the most popular dresses of the summer.

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Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.