The Year Is 75% Over, But These 2018 It Brands Will Live On
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Christian Vierig/Getty Images
Rixo London makes some of the best printed and embellished pieces around. (Case in point: This perfect LBD for winter-season festivities.) The brand offers up cool '70s vibes in spades.
Instagram helped By Far, and its minimal, chic footwear quickly rise to fame. And now, they're making equally cool handbags that Kendall Jenner and the Hadid sisters are already obsessed with.
Staud's unique It bags are instantly recognizable at this point, and its cool, colorful ready-to-wear clothing is just as good.
Fendi is the designer brand that everyone from celebrities to editors is coveting. Its logo accessories are particularly popular.
Nanushka has made vegan leather cool, but the rest of its cool, easy-to-wear pieces are just as good.
Réalisation has been cool since it launched in 2015, and it just keeps getting better. This leopard skirt was undeniably the It piece of summer.
Aussie label With Jean will make you look like you're on vacation in Positano no matter where you actually are. That's why its pretty dresses were suddenly all over Instagram this year.
London-based line Rejina Pyo has blown up this year. Its pieces are as of-the-moment as it gets yet still timeless. Its bags are particularly popular among the fashion crowd, for obvious reasons.
Re/Done has been an It brand for a while now, but this year, it's non-denim pieces shone just as bright as its denim ones. It even launched a shoe line in collaboration with G.H. Bass & Co., which has been very popular (as expected).
Bagatiba's chunky gold earrings and pendant necklaces have been in high demand this year. They're a hit among celebs and Instagrammers, the price point is low, and the quality is great.
This beloved French brand makes the best mini bags in the game, and women can't get enough of its reworked spins on classic styles.
Off-White needs no introduction. Its logo pieces are wildly popular, and trailblazer Virgil Abloh and his modern tailoring just keep getting better.
Everything Ganni touches seems to turn to gold, and we love that much of its cool collection is easy on the wallet.
A fast-fashion favorite of us Who What Wear editors, Pixie Market makes us feel on trend without trying too hard.
Italian designer Alessandra Rich makes clothing and accessories that are the definitely of special-occasion-worthy, cool-girl glamour.
Khaite is only 2 years old, but the New York–based brand has already won the hearts of women around the globe who want to look chic and be comfortable (so, all of us).
Dôen has reinvented the bohemian aesthetic with its breezy dresses, blouses, sweaters, and more. It's not surprising that many of its pieces sell out within a day of being released.
Everyone has been talking about Paco Rabanne this year, which can best be described as French girl–meets–girl from the future.