I Spent Hours on Zara's Sister Site, and I'm Freaking Out Over These 36 Finds

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(Image credit: Massimo Dutti)

Our editors pride themselves on being some of the first to test-drive and discover low-cost, high-joy clothing brands. In today's case study, we're ooh-ing and aah-ing over Massimo Dutti, the sister line to one of our most beloved brands: Zara.

While we're no strangers to adopting cheap ill-fated trends, we can't deny there's something special in paying a bit more money for timeless basics and elevated, quality staples that'll last in our closets for years to come. There's where Massimo Dutti comes in—the retailer is known for their luxe, materials approach to fashion, with nearly everything offered immaculately constructed and produced. Think thick denim, 100% linen fabrics, and immaculate tailoring. 

After deep diving through the site's minimalist, designer-looking clothing, I must admit I've been converted. Below, shop the 36 finds I was shocked to see done so well on Massimo Dutti. 

Next, Massimo Dutti's Summer Drop Looks Too Good to Be True, so I Test-Drove It IRL

Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)