I remember saving away for one of my first designer pieces—it was one those Gucci bags just covered in logos, and I carried it everywhere. I felt a little more stylish every time I wore it and was convinced I’d have that thing forever.
To be honest, there was a certain point at which wearing logos didn’t seem cool anymore. They felt a little too showy, and I stopped wearing them completely. Instead, I opted for more discreet Mansur Gavriel bags and pieces from Céline where there were no flashy logos and the brand names were nearly impossible to find. This is around the time I sold my Gucci bag.
But something has changed in the last year or two. Logos are back in a huge way but are being worn differently, somehow subtler and less in your face. Long story short, now I’m regretting that I sold that very nostalgic Gucci bag. I wish I had it back in my closet and have even been considering buying a new version.
While I’m still not of the mindset to dress in head-to-toe designer pieces, I think the logo can be cool—it just requires a stealthy approach. A logo bag can look stylish when you stick to simple classics like a T-shirt and jeans or a minimal dress and loafers. I think the lesson here is that fashion goes in and out, and we need to hold onto the things we really love. Even if pieces are “out” right now, they will most certainly come back.