The One Bag I Wish I Hadn't Gotten Rid Of

I remember saving away for one of my first designer pieces—it was one those Gucci bags just covered in logos, and I carried it everywhere. I felt a little more stylish every time I wore it and was convinced I’d have that thing forever.

To be honest, there was a certain point at which wearing logos didn’t seem cool anymore. They felt a little too showy, and I stopped wearing them completely. Instead, I opted for more discreet Mansur Gavriel bags and pieces from Céline where there were no flashy logos and the brand names were nearly impossible to find. This is around the time I sold my Gucci bag.

But something has changed in the last year or two. Logos are back in a huge way but are being worn differently, somehow subtler and less in your face. Long story short, now I’m regretting that I sold that very nostalgic Gucci bag. I wish I had it back in my closet and have even been considering buying a new version.

While I’m still not of the mindset to dress in head-to-toe designer pieces, I think the logo can be cool—it just requires a stealthy approach. A logo bag can look stylish when you stick to simple classics like a T-shirt and jeans or a minimal dress and loafers. I think the lesson here is that fashion goes in and out, and we need to hold onto the things we really love. Even if pieces are “out” right now, they will most certainly come back.

Scroll down to shop logo bags from Gucci.

Next, read about the nine black fashion staples all It girls have in their closets.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.