Beauty Editors Agree—No Skin Ritual Is Complete Without a Bottle From This Brand


(Image credit: Courtesy of Klur)

My fellow beauty editor Courtney Higgs and I probably spend 80% of our lives texting and Slacking each other about beauty products. (It's the nature of our jobs, but we also just happen to be beauty-obsessed soul mates and get ridiculously squealy about amazing new finds.) We try plenty of products and brands that make our stomachs flutter with butterflies on a weekly cadence, but once in a while, we encounter a new beauty product that quite literally sends us over the edge. (Think frantic, all-caps text messages, an unhealthy number of emojis, and gushy follow-ups the next day on Slack just to make sure we're still as obsessed with the object of our affection as we were in our 10 p.m. states of delirium the night before.)

Despite the roller-coaster ride of 2020, it's been, refreshingly, an amazing year for beauty, and the above saga seems to happen on an almost weekly basis. But a week or two ago, it reached a 2020 fever pitch following Klur's latest skincare launch: the Supreme Seed Delicate Purification Mask ($60) aka the brand's first new product since its collection debuted in 2019. I'd heard amazing things about Klur for months and months (Courtney has been a huge fan since day one), so the fresh, new launch felt like the perfect opportunity to review and celebrate the brand in its entirety. 


(Image credit: Courtesy of Klur)

Sustainably made in California and studded with tons of organic, high-quality botanicals, Klur describes itself as "eco-inclusive beauty" and reflects esthetician and founder Lesley Thornton's vision to create a brand epitomizing clean, ethical, and inclusive beauty for all. Let it be known Thornton didn't just slap together another ho-hum skincare brand that would be lost among the thousands. Instead, she honed, perfected, and curated a small yet beautifully balanced array of formulas prioritizing simplicity, usability, efficacy, and long-term results and topped off with a hard-to-miss dose of instant gratification. (Try any of Klur's stunning bottles, and you'll immediately know what we mean.) 

"To me, Klur is more than just quality products and a conscious ethos," Thornton explains on the brand's website. "It's about a human connection. At its heart, there is a well-considered functional approach in both process and products. We are an independent, self-funded, woman-owned and operated company. We believe that sustainability not only means addressing the long-term impact on our ecosystem but that we must also make products that meet the demands of everyday life."


(Image credit: Courtesy of Klur)

Courtney and I have been busy test-driving the majority of Klur's products, and we've both forcefully experienced the above sentiments firsthand. So to welcome Klur's new masking arrival and to extend some well-deserved love to a brand that's truly setting the bar in today's skincare market, we're sharing and discussing all of our favorite Klur products below. Keep scrolling! Oh, and clear some real estate on your vanity—new neighbors are imminent. 

Our Favorites


(Image credit: Courtesy of Klur)

Shop More Klur


(Image credit: Courtesy of Klur)

How Courtney Completes Her Klur Lineup


(Image credit: @court_higgs)

Exfoliating Peel Pads



How Erin Completes Her Klur Lineup


(Image credit: @erin_jahns)

Pre-Cleanse Micellar Water



Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.