Every London Girl Shops This Designer Sale for Wardrobe Staples

Sponsor Content Created With Joseph

I'm pretty sure that all fashion girls across the world love a designer sale. London girls, in particular, are known for their dedicated queuing skills and eagle eyes for spotting a chic bargain through a crowded room or digital space. When we talk about treasure hunting, you may automatically think of OTT, statement trend pieces you get carried away buying only because they're discounted. However, we've reached a point in our lives where we know that making the most of the sales means hunting down "forever" pieces.


(Image credit: @harperandharley)

Style Notes: A sleek suit has the same longevity as leather accessories or chic cashmere. Joseph does these by the dozen.

We're talking about those items that instantly make us feel a million dollars, can take us through our day-to-day activities to a soirée and are, ultimately, the kind of pieces you can wear again and again no matter the time, place or even year. There's one destination we always find ourselves going to for these staple wardrobe classics: Joseph.


(Image credit: @harperandharley)

Style Notes: Everyone should own a slip dress like this Joseph one. Hey, if it's good enough for Kate Moss…

Whether it's a slinky slip dress, a well-fitted trouser suit, the midi skirt you'll be able to style 365 ways or a pair of timeless chic heels, there's something for everyone. The Joseph sale has the wardrobe essentials we all need with up to 50% off the original price. Scroll down to shop our edit of the best pieces to buy now and love for a lifetime.

Shop Our Joseph Sale Picks

Related: 5 New Fashion Basics Flooding the Streets of London This Summer

Related: 5 Items a Celebrity Stylist Would Remove From Your Closet

Next up, add in some of this season's key trend pieces to your new capsule wardrobe. 

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning. Back to Who What Wear. With hundreds of published stories on site, Harriet knows what the WWW reader wants. Keeping up to date with the latest It buys and runway trends, she can guarantee to keep you one step ahead of the most stylish people. When not writing or styling, Harriet loves to go shopping (yes, more fashion). If she’s not in a local Hackney bar or restaurant, you can find her forever searching for her next holiday destination.