The Best Denim Brands to Know, According to Celebs

Like many things in life—ice cream flavors, Netflix shows, and so on—you have quite the selection when it comes to denim. You can either go for skinnies, wide leg, girlfriend, boyfriend, culottes, etc. Then there’s the variety of washes—in between dark and light, for example. Finally, the range of brands—so many to pick from. To be honest, we can’t really pick a favorite, but there are specific lines and styles some of our favorite fashion A-listers gravitate toward.
To fill you in and give you inspiration, we tapped celebrities Jamie Chung, Olivia Culpo, Jaime King, and Jessica Biel to spill on the denim labels that work best for them. FYI, we’re so on board with their picks—and many of our editors religiously wear these brands.
Keep scrolling to check out their answers and catch a glimpse of some gorgeous street style shots of each in cool denim. Plus, go a bit further to shop other jeans we’re loving right now.
“I love these Victoria Beckham culottes because you can dress them up or keep them casual. They are also really comfortable. Victoria Beckham clothing always features clean lines and is very tailored-looking, which I love.” — Olivia Culpo
On Olivia Culpo: Victoria Beckham Culotte Jeans ($364); Fallon Andalusia Lace Choker ($98); Tod’s bag; Calvin Rucker FWRD Exclusive Truth Is Top ($225); Robert Clergerie Amina Mules ($292).
“My Citizens of Humanity Liya jeans! I love the quality of the jeans. It’s top notch and made of butter. They fit me like a glove! What I love most about these jeans is that they stay on trend, but the jeans are built to last.” — Jamie Chung
On Jamie Chung: Maje Basalt Suede Biker Jacket ($606).
"I am into the Levi’s boyfriend relaxed fit recently. I also like the really high-waisted skinny styles. I’d go for a really simple tank top and T-shirt and wear it casually with an espadrille or nice sandal or something. If I was going to dress it up, I’d wear a heel with a great blouse, something satiny, silky, or lace—more feminine on top.” — Jessica Biel
On Jessica Biel: Chanel flats.
"I love Hey Babe La for custom jackets—it's a brilliant young company that custom makes adult and kids jean jackets—they are AMAZING!!! My favorite jean is the H.S.S. Jean made by Juju Sorelli available here or at or at The Evil Hollywood Rock N' Roll Cat store in L.A. My other go-to is the Ali High Rise Skinny by Frame." — Jaime King
On Jaime King: Wolford bodysuit.
Related: Are We Going to Start Wearing This Denim Trend Again?
Shop more jeans we love:
These look way more expensive than $40.
These would look so great with a crisp button-down and heels.
Related: We Found a New Way to Wear Denim on Denim This Spring
What’s your favorite denim brand? We want to know. Let us know in the comments below!

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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