It's no secret that we have some exceptionally stylish readers who know how to take a mean outfit pic, but who could resist the chance to look even more photogenic? While I was scrolling through J Brand's website, I came across a description that caught my eye: The brand calls its newest fabric Photo Ready HD denim. Intrigued? So was I.
The brand gave me the scoop on the descriptor, explaining that the HD fabric is an update to its popular Photo Ready denim. "The HD version is constructed of ultra-slimming stretch technology that lifts and contours your body to give you a picture-perfect photo ready silhouette," the brand stated. J Brand's website also indicates that the new fabric technology stretches about 1.5 times more than the original. "The added oomph in this denim comes from the thick elastane fiber found in the fabric's weft, as well as its compact construction, which gives it a dense and sturdy hand feel," the jeans' description reads. Scroll down to shop the fabric for yourself—and get ready to take your best outfit pic yet.
Shop J Brand's Photo Ready HD Jeans
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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