7 Dress Trends I've Noticed on Instagram in the Past Few Weeks

If I were told I could only wear one thing for the rest of my life (who is this cruel person I'm listening to?), I would have to choose a wonderful dress. No ordinary throw-on jersey tube but a decadent, pretty, comfortable, swishy, statement-making dress—the kind that isn't really tied to a particular season or time and that is always guaranteed to garner compliments, even if I have to wear it on repeat. The whole Who What Wear team is, in fact, a bona fide clan of cult-dress obsessives; there's nothing we track more fervently on social media or add to our baskets more often. In the past few days, we've spied a new Ganni piece leading the Scandi pack and uncovered a winning high-street midi that looks so expensive, even wealthy girls are buying it.

Which is why it's easy for us to spot the next big dress trend from 50 paces… or 50+ hours of scrolling each week on Instagram. Because the weather is starting to turn both in the UK and in some of the countries where we follow a huge number of influencers and industry insiders, we're starting to see coats being shed and dresses being highlighted as the new hero item of many an outfit. Here's what I've noticed so far when it comes to 2019's Instagram dress trends.

Sexy backs are back…

That means anything with back detailing is very much on the menu for summer. Whether strappy and laced up, tied with a single grosgrain bow or simply cut away to a deep, scooped line, if you're looking to show some ski, this is the fashion way to do it in 2019.

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Pink ain't going anywhere…

So well done, you, if you're already the proud owner of a pink dress. Every shade feels current, from amped-up fuchsia to softer hues of candy, so it's about finding the version you feel most comfortable in. All shapes, silhouettes and finishes are on offer right now, from slinky satin slips to minidresses in pink-based prints.

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Puff sleeves are perfection…

If you're interested in finding a cut that feels most of the moment, this is it. Whether short or long, extra-volumnious or super-subtle, you'll find there's no shortage of puff-sleeve action to be had.

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Shirred detailing is the best thing to ever happen…

It's the most flattering and comfortable option for us all. It's stretchy without being clingy or unforgiving, and I now want every single dress of mine to involve shirring around the waist. You'll find this detail has taken over the high street (ASOS, Topshop and Free People all have great versions), but you can invest in more luxe versions too (Ganni and Rhode Resort are a couple of my favourites).

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If it's shiny, it's in…

I don't care if it's sequins, satin or lurex, it's perfectly acceptable to wear your high-shine pieces by day. Make like Lucy Williams and diffuse the "extra" by adding casual cowboy boots.

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Related: Minimalists Should Really Follow These 11 Girls on Instagram

Modest silhouettes still rule…

Great news if feeling covered up is a priority for you. There is more choice within this department than ever before—and at every price point too. What's more, the selection isn't at all boring. Win-win.

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Neon is happening…

Whether you like it or not to begin with, I think you might be persuaded into neon once you try something on. Surprisingly good on every skin tone, it's just about whether you want to go all-in for '90s styles or opt for something more elegant. Definitely one for your holiday packing.

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Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.