Don’t get me wrong. I love Instagram, but I sometimes get overwhelmed by the growing number of sponsored posts on the platform. On one hand, it’s never been easier to discover brands and shop new products. But on the other, it feels like every other post on my feed is trying to get me to buy something.
As a fashion influencer, I know I play a part in this. For work (that I don’t consider work because it’s my passion), I do create sponsored posts promoting the products and brands I love. But I also try to connect with my audience in other ways, mainly by sharing organic content that either inspires, informs, or entertains them. That’s why I gravitate toward other fashion influencers who do the same in their own way. They are thought leaders with a point of view, serving daily inspiration with a side of thought-provoking comments and conversations.
If you go on Instagram for style ideas as well as motivation and interesting thoughts, follow these fashion influencers. They are the real deal.