I Was Afraid of Virtual Shade Matching Until This Cult Beauty Brand Launched One


ILIA Beauty

There are certain things about our new normal that I'm not quite getting used to: missing my friends, walking down a busy street, and trying on products in-store. When it comes to makeup especially, I've been pretty hesitant to order new products for my face without that trusty experience of sampling on my skin. We all have so many different tones and colors on any given part of our face (and neck!), and when it comes down to the moment of purchase, I always second guess whether I have peach undertones or if I'm light or light-medium. I keep wondering whether virtual shade matching will stand up to the human eye, and of course, it took a trip to ILIA Beauty's site to quiet my worries. The clean beauty brand just launched a shade finder that makes matching your skin tone easier than ever before. If the instant shade matcher doesn't get it done for you, upload a selfie and ILIA will get you a match in less than 24 hours.

ILIA knows how important our skin is to us, which is exactly why it launched the Shades of Us campaign to give life and dimension to our skin and all the colors it's comprised of. Twelve new shades have been added to the line of Super Serum Skin Tints and there are eight new shades of the True Skin Concealer. The first-of-its-kind tinted serum provides light coverage, protects skin from the sun, and brings out your natural glow with niacinamide, squalane, hyaluronic acid, and zinc oxide; while the vitamin C and mastic-rich concealer provides medium coverage for color correction without creasing. Now that I know which color works for my face, I'm shopping up these skin-first products and treating myself to some new eye and lip makeup. It's been a long year, and I know you deserve to do the same.

New Shades of Super Serum Skin Tint SPF 40 

New Shades of True Skin Serum Concealer

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