Ilia's New Brow Products Are Go-Tos for Celebs Like Emily Blunt and Miranda Kerr

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(Image credit: @mirandakerr)

In the realm of celebrity beauty, I'm always intrigued by what stars put (or don't put) on their brows. Having good brows is practically a requirement for being famous. While celebrities have access to the highest-caliber experts to pluck, thread, and microblade their brows, the products they use to enhance them are also of the utmost importance. 

The latest brow products sweeping Hollywood? Ilia's new launches. Despite only just launching, the In Full Micro-Tip Brow Pencil and In Frame Brow Gel are already making waves. Before their official launches, they were even used on Emily Blunt, Miranda Kerr, Diane Von Furstenberg, and Talita Von Fürstenberg at the Met Gala. 

In true Ilia fashion, these brow products help you get the vibe of your brows. The In Full Micro-Brow Pencil has a microtip to help you create the most realistic-looking hair-like strokes. It comes in six shades and glides on easily but doesn't smudge, so you get the best of both worlds. The In Frame Brow Gel is a flake-free formula that conditions brows while it adds flexible hold. There's no doubt that these brow products will keep gaining momentum. 

Other Ilia products our editors love:

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Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.