The Master of Bright Colors: Emili Sindlev


(Image credit: @emilisindlev)

So I have these photos saved in the private folder on my Instagram account. It’s a collection of cool fashion brands and places I want to travel, but mostly it’s outfits that inspire me. And lately, there’s one account that has risen to the top: Emili Sindlev’s. The Copenhagen-based stylist has stood out to me for her signature fashion sense but specifically how she wears bright colors. As someone who has a tendency to stick to black, tan, and navy with the occasional pop of red, I’ve grown intrigued by her ability to pull off strong, bold colors—and often many at a time.

As a novice to wearing color, I was fascinated by Sindlev’s ability to wear bright shades so easily, so I was interested to find out her advice for wearing it IRL. When asked about the best entry point to wearing color, she told Who What Wear, “My advice would be to start with colorful accessories and then when you are ready, jump into full outfits, but stay within the same color range to start with. That makes it easier as you build up the courage to go all-in across all color palettes.” Pretty sound advice, if you ask me. While committing to head-to-toe color might be intimidating, adding a fun blue bag or emerald green shoes is definitely doable. That’s a great place to start, but if you’re ready to add even more color to your wardrobe, Emili Sindlev is breaking down her top tips for how to add it to your outfits ahead.


(Image credit: @emilisindlev)

How would you never style colorful pieces?

Although I love colors, I always try not to mix too many different colors at the same time—so three to four is fine, but five or six is too much. Also, it is important to be conscious about solid colors or patterns at the same time, as it is connected to the overall impression of the outfit—again, too many different patterns together will just look confusing.


(Image credit: @emilisindlev)

What is your favorite way to add color to your outfits?

I go all-in and match colors against all conventional “rules”.

Favorite brands for color?

I actually don’t have a favorite brand for colors—I will mix anything from expensive to inexpensive and from new to vintage. The important thing for me is what fits the outfit and not the brand.


(Image credit: @emilisindlev)

Your top tips for wearing bright colors?

1. Go all-in—colors rock and will make you happy.

2. Match your colors to the season (like pastels for the perfect summer feel).

3. Mix and match as you want—no rules apply—the most important thing is that you feel good wearing it.

4. Accessories count as well—you can spiff up a white outfit with bright accessories and look great.


(Image credit: @emilisindlev)

Shop our favorite colorful pieces

Now don’t be surprised if I’m adding lots of color to my wardrobe now.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.