Behind every great fashion-forward Instagram account is a girl with a few tricks up her sleeve. Not only is a stylish feed aesthetically pleasing, it can inform followers' shopping decisions; provide insight as to cool places to eat, drink, vacation, and shop; and it can even lead to business opportunities. If these are your goals, you've come to the right place. While maintaining a fashion-forward feed is admittedly no small feat, there are 13 tools in particular that we've compiled to help guide you toward your #InstagramGoals and take the guesswork out of the strategy.
Keep scrolling to find out what we've learned from the fashion girls who do it best, and shop a few pieces inspired by their accounts along the way!
Kendall Jenner and Gigi Hadid are pros at this method. Simple captions (or none at all) keep followers intrigued and are in sync with the immediacy of Instagram. And no one wants to see a paragraph of hashtags. One or two will suffice, if any.
A feed filled with just scenery, friends, animals, or accessories can get a little stale, unless you're going for a theme with your account. If not, include a mix of people, scenery, and object-based images and videos.
Often, brands will regram the best images posted by followers, introducing your feed to a whole new audience. And even if they don't, your image will still be included in the tagged photos section of the brand's feed.
While fashion girls certainly post selfies from time to time, they usually feature something else besides just themselves to shift the attention away from the fact that they're taking a selfie. The most common selfie additions that we see? Cool sunglasses or jewelry, cute pets, and special backgrounds.
This is an easy way to add interest to your feed and spark emotion from viewers. A classic image of Jean Shrimpton, Jane Birkin, or Marilyn Monroe, to name a few, is a regular occurrence on every fashion-forward Instagram account.
The stylish feed of Who What Wear's very own editorial director, Kat Collings, has a clean feel, thanks to her use of a white border around her images. She uses the app nSquares to achieve this unique look that stands out among a sea of squares.
Whether bright and colorful, white-washed, or muted, a consistently hued feed is a commonality among fashion-forward accounts. Try using similar filters for your posts or blogger-favorite editing apps VSCO and Faded.
The posting of Polaroids (the new photo booths) is a recent trend among fashion girls. It lends a vintage feel to a feed, and it helps that everyone looks good in a Polaroid picture.
Every fashion girl loves a good shoefie. Bonus points if the floor is equally stylish. Shoefies > selfies.
While they don't avoid shooting images straight-on altogether, fashion girls typically post images at an angle or avoid including the entire subject in the frame. This trick adds an artistic touch to photos.
While Carrara marble currently reigns supreme, mosaic tile, colorful walls, and industrial settings are also popular options. Often the background is the main event in a photo, but keep in mind that there's a happy medium. Something overly busy can feel off-brand.
Although a flash is often essential for evening posts, fashion-forward feeds are usually devoid of flash, instead opting for the fresh feel and flattering effect of natural light.
What do you do to make your Instagram feed more fashion-forward? Tell us in the comments below, and be sure to share your Instagram handle!