This $31 H&M Bikini Will Have '90s-Chanel Fans in a Tizzy

last updated 17 February 2023

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Apart from a tweed skirt suit, quilted flap bag, and classic pair of tan slingbacks, no item screams "Chanel!" quite like a black-and-white swimsuit, from shockingly tiny bikinis to high-cut maillots. Dating back to the early '90s, the French house has designed various versions of the classic beachwear essential, with string bikinis worn by Christy Turlington and Claudia Schiffer in the S/S 94 show and sportier variations styled with gold belly chains and bangles for S/S 22. Suffice to say, a black-and-white swimsuit will always remind fashion people—fans of the house especially—of Chanel.

With that, when I stumbled upon a '90s-esque black-and-white bikini on H&M's website during my regular scroll through the brand's new arrivals this morning, I was immediately reminded of that classic image of Turlington's CC-embossed bikini bottoms from the '90s followed by the more recent shot of Anna Ewers on the S/S 22 runway. And since Chanel's swimwear has long been considered one of the hardest-to-obtain genres in the brand's archives, I thought I'd share the link to H&M's chic $31 alt for anyone who's heading on vacation and in need of something vintage-inspired to add to their luggage. Scroll down to shop it and more H&M swimwear ahead of swimsuit season.

hm-chanel-inspired-bikini-305612-1676579002606-image — S/S 22

hm-chanel-inspired-bikini-305612-1676579004137-image — S/S 22

hm-chanel-inspired-bikini-305612-1676581464056-image — S/S 94

Shop H&M's $31 black-and-white bikini:

H&M

Padded Bikini Top

H&M

Bikini Bottoms

Shop more H&M swimwear:

H&M

Padded Bikini Top

A classic bikini like this one will become a mainstay in your swimwear collection for years to come.
Shop the matching Bikini Bottoms ($13).

H&M

Padded Triangle Bikini Top

So basically I need this swimsuit.
Shop the matching Bikini Bottoms ($13).

H&M

High Leg Swimsuit

A good one-piece is an absolute must.

H&M

Padded Bandeau Bikini Top

No stringy tan lines here.
Shop the matching Bikini Bottoms ($18).

H&M

Padded Bikini Top

I love the retro vibes this style is giving off.
Shop the matching Brazilian Bikini Bottoms ($18).

H&M

High Leg Swimsuit

I'm a big fan of wearing one-piece swimsuits as bodysuits.

H&M

Padded Bikini Top

This color is beyond gorgeous.
Shop the matching Bikini Bottoms ($13).

H&M

High Leg Swimsuit

Another must-try bodysuit option.

H&M

Padded-Cup Swimsuit

This suit is 1000% regret proof.

H&M

Padded Bikini Top

My baby blue.
Shop the matching Bikini Bottoms ($13).

H&M

High-Leg Cut-Out Swimsuit

This cutout is too chic to resist.

Coming up next: I Just Checked H&M and Was Astounded by All the "Rich-Looking" Items I Found

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Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.