One of the best things about being a fashion editor is going on journies with brands as they make their way in the world and grow from fledgeling businesses into multinational conglomerates. There's nothing quite like seeing a brand you've championed from the start hit the big-time and get featured on some of the industry's most prestigious e-commerce platforms.
Harvey Nichols has long been our go-to for discovering the coolest names to know, and while some of our favourites might not exactly be newly hatched, they are a little more under the radar than your Guccis and Louis Vuittons. Our 2021 lineup consists of four labels that have perfected the art of wearable-yet-elevated wardrobe heroes: Think Vince's luxe basics and Low Classic's cool-girl polished separates.
These are the brands you need to know if you're looking to invest in a high-end piece this season but want to make a detour from the usual designer offerings. Scroll down to see and shop the labels to shop this season and onwards.
Vince
Nanushka
Low Classic
Simon Miller
-
I'm Revamping My Closet With These 5 Elevated Basics for a Chic Winter WardrobeYou'll wear these for years to come.
-
I'm a French Writer and Editor—the Outfits to Repeat and Why Repetition Is UnderratedThis strategy is shared by women with no budgetary constraints whatsoever.
-
The Outfit Mistake Everyone Is Still Making in 2026 and How to Avoid ItAre you skipping this styling step?
-
The Fashion Math Behind Every Great Outfit in 2026See the formula inside.
-
2026's New It Girl Is Here—Odessa A'zion's Marty Supreme Promo and Awards Season Looks You Need to SeeMeet the fashion girl defining cool.
-
The Subtle Things That Instantly Date an Outfit in 2026 (and How to Avoid Them)Find out if you're guilty inside.
-
I'm a Senior Shopping Editor—I Recorded My Outfits for a Month and Found I Wore These 5 Basics the MostTwo words: classic and comfortable.
-
I'm Overdue for a Closet Clean-Out, and These 4 Things Will Get the Boot FirstIn this case, parting is not such sweet sorrow.
