The legendary Giorgio Armani has unveiled a new womenswear line titled ‘New Normal’. As SMH Life&Style reported, the collection is a reminder of why we all fell in love with Armani to begin with back in the ’90s—clean lines, sophistication and no-fuss dressing (read: the original normcore).
The new campaign features a series of black and white photographs of supermodels Eva Herzigova, Stella Tennant, Yasmin Le Bon and Nadja Auermann—all dressed in classic suiting and white shirts—an obvious nod to where his label originally found its feet.
Armani says of the collection, "I wanted to create essential and concise pieces that summarise 40 years of style that have defied the test of time," he explained, "because I found that ultimately, there weren't any 'normal' clothes, and by normal I mean not ... obvious."
Keep scrolling to see a snapshot of the campaign and shop our favourite classic pieces.