I’m 23 and All of My Gen Z Friends Are Into These 5 2024 Trends
At 23, I find myself in the prime Gen Z bracket and although there are some assumptions about us out there that I can guarantee aren't true—no, we're not all hoping to become TikTok influencers!—one thing I can assure you is that when it comes to fashion, we're always interested in testing out a new cult item, trend or core (Grandpacore, I'm looking at you).
Us Gen Z lot are all about finding our personal style, and an ever so slightly daring nature when it comes to clothes and aesthetics means we can (read: not always) be pretty easily influenced by what we see on social media. Its influencer culture, targeted algorithm ads and clever viral marketing techniques open a whole realm of fast-paced cool and fun micro trends. That's not to say we aren't concerned about sustainability and the longevity of fashion though, we're happy to try new trends, but we will often shop them secondhand, scouring vintage stores and re-sell sites to find a gem.
Although January is about hibernating yourself away and catching up with friends, the downtime has also got me collaboratively thinking about some of my and my friends' current favourite fashion 2024 trends. From our obsession with Coquette-core to mini cardigans and colourful Adidas trainers, we've started the year off with an abundance of bright and bashful styles.
So if you’re looking for an insight into a Gen Z brain and the fashion trends we’re currently loving, or perhaps my fellow so-called ‘zoomers’ are wanting a nosey at some of the styles I’ve been shopping myself this month (when’s payday again?), keep on scrolling.
1. UGGs
Style Notes: Alright, we know you've heard all about UGGs for the last few seasons, but Gen Z are declaring that they're here to stay for yet another season. Sara perfects the go-to winter outfit by pairing her UGGs with slim-leg jeans, a roll-neck jumper and a faux-fur coat.
Shop Uggs:
I'm loving the loafer-esque characteristics of Ugg's new Tasman slipper.
I've been seeing the platform styles everywhere this winter - perfect if you want some extra height too.
2. Coquette Aesthetic
Style Notes: If you haven't heard of the Coquette aesthetic yet, buckle up as it's this season's hottest trend. Sophie captures the girlycore style with a quilted jacket jazzed up with soft pink bow embellishments.
Shop the Coquette Aesthetic:
Whilst endlessly scrolling on ASOS, as I usually do, I stumbled across this pointelle-detailed gem. I've never added something to my bag so fast.
Bows, bows, bows - they've taken over this winter. This knit jumper gives party-in-the-back with its draped satin embellishment.
Speaking of bows, these understated stud earrings are an ideal way to subtly inject the coquette aesthetic into your outfit.
Watch this space, semi-sheer lace is having its revival. This lace shirt from H&M can easily be dressed up or down, depending on the event.
We obviously can't talk about girlycore without mentioning ballet flats.
3. Statement Scarves
Style Notes: In the winter (and even first few days of spring) a scarf is the perfect finishing touch to any outfit, just try to convince me otherwise. Kit wears a gorgeous cobalt blue option with a leather bomber jacket and loafers.
Shop Statement Scarves:
There's something about cobalt blue that's calling my name at the minute.
This knitted logo-intarsia scarf is set to make a statement - plus Ganni is Gen Z-approved brand.
I adore a chunky knit and this powder blue shade makes it even more desirable.
4. Mini Cardigans
Style Notes: Channel preppy-chic attire with mini cardigans. Vivian wears her fine-knit cardigan opened, buttoned at the neck, and layered over a tank. If you don't want to continue the preppy vibe, style with your favourite straight-leg jeans and a pair of sneakers.
Shop Mini Cardigans:
5. Colourful Adidas Trainers
Style Notes: Adding colour to your footwear collection has become the norm and all thanks to Adidas. From sambas to gazelles, the brighter trainers the better. Amaka spotlights her green sambas with her neutral outfit of wide-leg trousers and a shearling coat.
Shop Colourful Adidas:
I haven't looked back since adding these Gazelles to my trainer collection, they go with every outfit.
These chunky skate-style sneakers are one way to make a statement.
I'm a sucker for a gum sole, they're a gamechanger.
If you want to wear a pop of colour in a minimalist way, these heritage Samba OGs are the answer.
Main Image: @lauraelizabethklein
Sennen Prickett is a freelance fashion contributor for Who What Wear UK, and has been since 2023. Compiling shopping stories that cover the latest fashion trends and viral sell-out styles, Sennen shares the best on-trend buys for any occasion, season, or everyday living. Whilst studying for her degree in Fashion and Beauty Journalism, she interned as a Lifestyle Writer at HuffPost UK, and acted as a Junior Fashion and Beauty Writer at FROW Magazine. During her time at university, Sennen focused on producing fashion news, detailing runway trends, and showcasing up-and-coming designers. Highlighting the need for inclusivity and diversity within fashion, Sennen also created her own interactive digital magazine detailing the areas of change needed within the industry. Since graduating in 2022, Sennen was offered the role as a Junior Digital Editor at FROW Magazine, before delving into her freelance career - returning to HuffPost UK with a position as Freelance Shopping Writer, and also working as a Studio Assistant at Harvey Nichols. Sennen works remotely from her home in the Midlands.
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