I’m An Editor—I Always Turn to This Scandi Brand for Cool, Elevated Partywear

Sponsor Content Created With Ganni

With Christmas parties, festive dinners and New Year's Eve on the horizon, there's a lot of celebration to be had. Before the buzz of gift shopping and recipe planning settles in, I've set my sights on lining up some partywear outfits to avoid that last-minute panic. Besides, it's not a hard task, seeing as partywear is the most fun aspect of any wardrobe, with even the most understated minimalist finding themselves upping the ante when festive season rolls around.

Along with avoiding a night-before rush, planning my partywear ahead of time ensures I can spend my money wisely on a few pieces I'll rewear next year, or even throughout the rest of season. Finding styles that deliver on design, longevity and versatility can be a tricky task, but GANNI's impressive items make it so easy. 


(Image credit: Courtesy of GANNI)

If there's one brand that knows all about highly coveted designs, its GANNI. Whilst some brands will leave a legacy of a singular "It" item, GANNI already has an extensive repertoire of cult pieces. Year after year, you'll find GANNI classics (new and old) featuring on the wish lists of many a fashion insider, from bold, collared shirts to super-cool shift dresses, brilliant boots or the buckle flats which are the latest iconic style to prove their fashion prowess. GANNI continues to prioritise responsibility in its designs, with all ready-to-wear pieces from this collection being 100% certified organic, recycled, or proven lower impact. Each creation embodies a Scandi-cool feel, giving an edge to every piece, from the refined minimalist to the bold maximalist designs. What's more, the brand's inherent smart-casual mix ensures that every item can be dressed up for special occasions or integrated into everyday rotations with some easy styling.


(Image credit: Courtesy of GANNI)

True to form, the new partywear collection has all aesthetics covered. There's a focus on fabric, with luscious satins, jacquards and velvets embodying winter styling, curated in a playful way for all occasions. For winter 2023, GANNI is playing with the ballet influences, with bows adding a delicate and refined top note to the styles, alongside exquisite, sharp tailoring. Truly, whatever your heart desires, you're likely to find it here. Looking for a minimalist yet fashion-forward LBD? Check. Fancy a bold, printed slip that can be styled up for night, or paired with boots and a sweater for day? It's covered. Looking for versatile mix-and-match co-ords? GANNI has them aplenty. From interesting textures to playful prints and sleek styles with intriguing details, this collection has something for everyone this party season. 

Looking to ready your wardrobe for the party season in the most Scandi way? Scroll on to explore GANNI's new collection. 


Next Up: The Winter 2023/2024 Fashion Trends That Really Matter

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.