From Throw-On Dresses to Easy Co-ords, Free People's New Collection Is So Good
Sponsor Content Created With Free People
When I think of summer, there's one specific image that immediately comes to mind: sun-clad, slow days spent relaxing in any form, be it lazing in a garden, bathing in aqua waters or strolling through a new city. For me, summer is all about ease. Once the scene is set, the next step is to figure out what to wear, and a brand that embodies this exact idea of summertime is Free People. This summer, Free People is taking it even further with its newly launched Free-est line.
Heralding from the East Coast, Free People epitomises a sense of adventure through its bohemian yet contemporary styles. True to its name, the brand explores freedom through exploration. The recently launched Free-est collection takes the idea of a leisurely summertime even further with considerately designed styles to see you through the warm-weather months.
Light, airy and flowing styles make up the Free-est collection, with a focus on comfort and ease engrained in each creation. Honestly, if I imagined my dream holiday wardrobe, this is exactly what it would comprise of. What's so impactful about the collection is that it balances the relaxed feel we desire from summer clothing with a fashion-forward element that can be seen in maxi silhouettes, ruffle details, and on-trend strapless styles. The harmony of the two makes each item a timeless addition to your wardrobe. In the collection, you'll find easy-to-mix-and-match separates, flowing skirts and trousers and an array of standout dresses perfect for the beach and al fresco dinners. These styles come in an array of colours, so you can easily find your perfect match.
Ready to explore the new Free-est collection? Keep scrolling.
SHOP THE FREE-EST COLLECTION
This sarong-inspired dress can transform from day to night with a simple shoe swap.
Up next: Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
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