The 28 New H&M Items I Know the Fashion People in My Life Would Buy


(Image credit: @oliviafaeh)

I recently rounded up some of the chicest under-$100 shoes I thought some of the coolest fashion people in my life would be into thanks to their forward and versatile nature. Well, next, I wanted to spend a little time showcasing some of those especially appealing finds at a store many of us shop at. Yep—I'm talking about H&M here.

Given that the affordable retailer stocks everything from trendy staples to timeless basics, the new-in section is regularly full of a range of intriguing items. So I spent an afternoon scrolling through the latest offering to uncover new 28 H&M items I know my inner circle (and hopefully you too!) would love.

Keep scrolling to discover chic H&M pieces that could be worth adding into your rotation if you’re shopping at the moment.

Next, check out chic under-$50 Nordstrom items to shop now.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.