All My Chicest Colleagues Own Uniqlo’s Viral, Expensive-Looking Jeans—But They’re Selling Fast
The timeless, straight-leg jeans are going viral on socials, and for good reason.
If there’s one thing we know well at Who What Wear, it’s jeans. Day in, day out, we cover the biggest denim trends, the best new fits and the brands fashion people consistently come back to. And while there are countless great denim brands out there, right now, there’s one high-street brand's denim that feels a cut above the rest: Uniqlo.
The brand’s ongoing collaboration with JW Anderson continues to deliver wardrobe staples that feel far more premium than their price tags suggest. Among the tailored shirts and perfectly cut tees, it’s the jeans I can’t stop thinking about—specifically, the Straight-Leg Jeans. After seeing them consistently pop up on my socials, I started asking around the office, at which point two of my fellow editors described them as “the best jeans they’ve ever owned,” admitting they now own them in multiple colours.
Imani wearing the JW Anderson Uniqlo Jeans in navy.
Available in three lengths—29, 31 and 33 inches—and a wide range of waist sizes, they’re designed to actually fit properly, which already puts them ahead of many high-street pairs. The washes are equally strong: a light blue, a classic mid-wash and a deep indigo that looks particularly expensive.
Shannon wearing the JW Anderson Uniqlo Jeans in light wash.
The straight-leg silhouette itself is timeless; clean, simple and slightly French in feel, making them the kind of jeans you’ll wear with everything from blazers and loafers to simple tees and ballet flats for years to come.
Shop the viral JW Anderson jeans below.
Shop The JW Anderson Straight-Leg Jeans
A clean light-wash pair that feels very French. Pair with blazers, stripes and ballet flats.
Pros
- Available in different leg lengths.
- Made from 100% cotton denim.
- Timeless, straight-leg silhouette.
Cons
- They're 100% cotton, so they can feel a bit stiff at first and need breaking in.
A dark indigo wash that looks especially polished—ideal if you want jeans that feel a little smarter.
The ultimate everyday jeans; classic, versatile and easy to style with absolutely everything.
Shop More Uniqlo JW Anderson Buys
Ecru denim instantly makes outfits look more expensive, especially with tonal neutrals.
Relaxed denim that still looks put-together; simply add a white tee and loafers.
These jeans immediately give outfits a more modern, fashion-forward silhouette.
A clean, perfectly cut basic that works as the foundation for almost any outfit.
A very French-inspired classic tee.
An easy way to introduce colour into a neutral wardrobe without it feeling overwhelming.
The perfect weather-proof jacket for spring's unexpected showers.
