Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the most exciting things I’ve spotted on the scroll. I'm always looking for new and thrifty ways to shop trends, and I'm taking you with me.
The Mood: Giving!!
From using TikTok as their personal travel agent to planning an entire week’s worth of outfits on a pinterest board, Gen Z are the masters of using the internet to work smarter, not harder. And, this is especially true when it comes to gifting. While festive madness descends on the streets of London, you can bet that most savvy and stylish internet natives are scrolling their feeds to find the perfect gift this season, not scrambling through the crowds. And the good news is, they’re not keeping their shopping finds to themselves either, I’ve lost count of the amount of cute gift guides I’ve saved, liked and sent to friends over the last few weeks, no vibe or aesthetic left untouched.
Which means this gifting season I've made my souring screen time my super power, curating six gift guides for every Gen Z aesthetic I’ve scrolled past (and, if there's one thing Gen Z are masters at, it’s owning an aesthetic). Just look at Sabrina Carpenter’s ‘short ’n’ sweet’ tour or Kylie Jenner’s ‘King Kylie era’ for proof that us Gen Zs were raised on committing to the bit. From the cool girl brands to know, to affordable trinkets and chic homeware bits this bumper wish list is a re-gifting no-go zone, a fussy-friend fan affair, your how-to for how to appease your nearest and dearest zellenial.
So, whether you’re looking for inspiration for your own wish list (in case Santa is reading this, consider this my letter in advance!) or there’s a travel-obsessed, interior-loving, gallerina Gen Z on your nice list this year, keep scrolling for editor-approved gift ideas for the Gen Z in your life.
Gift Ideas for the Gen Z in Your Life
For the host
It’s giving… could be a food-fluencer, loves to host, has a subscription to MOB kitchen, and The Nudge. The dinner party debutante who's fridge is always fully stocked.
For the traveller
It’s giving… pays rent in London but is always on holiday. She spends more time in the Amex lounge than in her own and will always have a full-proof city-escape itinerary to hand.
For the chic friend
It’s giving… gatekeeps where she buys her clothes, always has a restaurant recc, and is rarely seen without a kitten heel or pair of designer sunglasses.
For the cosy friend
It’s giving…your most active friend on letterboxed, randomly attends movie premieres, hates the cold and always have the chicest knitwear.
For the interiors obsessed
It's giving...always at a flea market on the weekends, has the coolest magazines on her coffee table and lives for a small plates and wine night.
For the arty one
It's giving... queen of the perfectly tousled up do, always at the latest exhibition and loves taking pictures for fun.
