Annie Wheatland-Clinch
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Get to Know Verona Farrell, the Internet Cool Girl Making ‘Lists’ the Biggest Trend This Winter
Pens at the ready…
By Annie Wheatland-Clinch
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Autumn Has Main Character Energy—I’ll Be Channeling These 5 Stylish Movie References
We're going method.
By Annie Wheatland-Clinch
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I Just Tried On M&S's Newest Autumn Collection—These Are the Pieces I Would Actually Recommend
Read my review.
By Annie Wheatland-Clinch
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I’m a Gen Z Who Loves Shopping Small–11 Brands To Know This Autumn
Straight from my notes app.
By Annie Wheatland-Clinch
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Dressing Up for Work Is a Thing Again—Why Corporate Girls Are 2025's Most-Influential Outfit Inspo
The commute has never looked this good...
By Annie Wheatland-Clinch
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The Internet Is Debating, Do Gen Z Have an Alexa Chung? These Four Style Inspos Might Be Contenders
Pinning this to our Tumblr board ASAP.
By Annie Wheatland-Clinch
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This Pretty Skirt Trend Is All Over London Right Now—Here’s How I’m Shopping It Second Hand This Summer
So summery.
By Annie Wheatland-Clinch
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Festival Season Has Arrived! These Are 5 Cool Aesthetics I’ll Be Wearing
First, pack the electrolytes
By Annie Wheatland-Clinch
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Yes, Topshop Is "Back", and I Tried On the New Collection First
Nostalgia calling!
By Annie Wheatland-Clinch
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The Most Stylish People I Know Shop Secondhand–5 Trends I’m Thrifting This Spring
Thanks, they're not new.
By Annie Wheatland-Clinch
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Dua Lipa, Lily Allen and Ayo Edebiri Agree—This Cute Accessory Trend Isn't Going Anywhere in 2025
There's a charm to it.
By Natalie Munro
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Fashion People Are Accessorising Like It’s 2008 Again—I'm Road Testing These 7 Trends
Even our bags have bags!
By Annie Wheatland-Clinch
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Our Editors Turn to This Brand For Designer-Looking Boots—We Put the Best Pairs to the Test
3 pairs to know about.
By Florrie Alexander
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I’m a Gen Z Who Loves Shopping Small—12 Indie Brands I’m Keeping Up With In 2025
I've built my FYP brick by brick.
By Annie Wheatland-Clinch
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I’m a Gen Z Editor—My Entire Search History Is This Trending Coat Style
A timeless find!
By Annie Wheatland-Clinch