Annie Wheatland-Clinch

Annie Wheatland-Clinch is Assistant Social Media Editor and a Columnist at Who What Wear UK. With over five years experience behind an editorial desk, after graduating with an MA in magazine journalism from Cardiff University she reported on Gen Z trends and news writing for titles such as Thred Media, and Life etc.

For the last four years Annie has focused her attention on fashion, first writing lifestyle features and talent profiles for Aussie-founded fashion brand HUSH’s editorial platform and now managing Who What Wear UK’s thriving social channels–once again keeping tabs on all things trends and all things Gen Z– this time with a focus on emerging talent, pop culture and fashion. Annie is always searching for breakout designers, socially native brands and talent opportunities to feature on Who What Wear UK’s social platforms and in her monthly column, the Gen Z mood. In her spare time you’ll find her riffling through the vintage rails of East London, croissant in hand.